PDR

For over two decades, PDR has been creating distinct, successful and award-winning products for innovative companies ranging from start-ups to blue chips.

PDR has designed hundreds of products, covering everything from consumer goods to complex, life-critical medical devices, and can undertake the full range of product design activity required to take a product from its conception through to its successful market launch and beyond. Trusted by many of the world's leading brands, PDR prides itself on repeatedly developing solutions that truly connect to users and challenge markets.

In addition to its successful product and service design, PDR is home to a research institute, concerned with the effective use of design as a tool for innovation in the private and public sectors. PDR collaborates with various academic partners, industries, the public sector and governments to examine and improve policy, management and practice related to product and service design.

Clients

Allergan
GE Healthcare
Logitech
Getinge Huntleigh
Kenwood – De Longhi – Braun
3M
Dyson
Rolls Royce
Virgin Atlantic
Bosch

Timesco
Thales
Novartis
European Central Bank
Mothercare
The Royal Mint
Fiskars
Imaqliq
Safran
Penny & Giles

Services & Capabilities

Industrial Design
Product Development
Design Engineering
User Centred Design
Service Design
Eco Design and Sustainability
Surgical Prosthetic Design
Interaction Design/GUI
UX/UI
Design Research
Consumer Insight

Awards

PDR has won over 50 international design awards, including IDEA, Red Dot, iF, Good Design and German Design Awards.

Project Portfolio

R&D Surgical Brace & Female Brace

Brace was first developed for males suffering from Pectus Carinatum (also known as “Pigeon Chest”), before evolving to include a female-specific apparatus too, called the Female Brace. This revolutionary device depresses the chest of the patient over time and pushes the protruding parts back into place. This new brace is specifically designed for the teenage form, to fit neatly and discreetly. Worn beneath clothes, it uses contemporary materials and mechanisms to create a more comfortable, clinically effective, and discrete solution.
Allergan Cooltone

Cooltone is a revolutionary device used to strengthen and tone muscle mass in patients. It uses the CoolSculpting technique to support patients who seek to kick-start exercise regimes and change their body shape by toning the underlying muscle mass in key areas of the body. It has been carefully designed with users and patients in mind, with a clear and intuitive interaction and interface design approach as well as a clean, simple design that sits easily within a clinical practice.
Allergan CoolSculpting Elite

The CoolSculpting Elite is a non-surgical medical device that selectively reduces unwanted fat through patented freeze technology and a process known as cryolipolysis. CoolSculpting removes fat permanently from the body without the need for invasive surgery. The industry-leading Elite device is one of the first medical devices for a global pharmaceutical company. Designed with extensive user insights, the product provides a raft of innovations and features for patients and clinicians, alongside a new design language that signals a significant step forward in performance, safety, usability, and aesthetics.
Nyfasi Deluxe Detangler

This innovative comb allows people with afro-textured hair to detangle and condition their hair at the same time, making these hair care steps easier and less time consuming. The form has been derived from extensive user testing with real users, making it ergonomic, secure, and easy to hold and use in wet conditions. Designed for high volume production and high street retail at a low price point, the product is easy to clean and resistant to detergents.
Shield

Shield is a simple, low-cost redesign of the bags and frames used for catheters, designed to offer a discreet, stable, and secure product for patients. It utilizes recycled single-use, disposable plastic sterilization tray wraps and drapes commonly used in hospital operating theatres. Shield replaces a design that has not changed in 50 years by providing a secure handle and stable platform that discreetly hides the bags’ contents from view.
Bolin Webb R1 Razor

Bolin Webb R1 Razor Inspired by classic motor racing. This razor has a clean, dynamic form, with the balance, weight and finish of a high quality, functional product that will last a lifetime.