For over two decades, PDR has been creating distinct, successful and award-winning products for innovative companies ranging from start-ups to blue chips.
PDR has designed hundreds of products, covering everything from consumer goods to complex, life-critical medical devices, and can undertake the full range of product design activity required to take a product from its conception through to its successful market launch and beyond. Trusted by many of the world's leading brands, PDR prides itself on repeatedly developing solutions that truly connect to users and challenge markets.
In addition to its successful product and service design, PDR is home to a research institute, concerned with the effective use of design as a tool for innovation in the private and public sectors. PDR collaborates with various academic partners, industries, the public sector and governments to examine and improve policy, management and practice related to product and service design.




  • Allergan
  • GE Healthcare
  • Logitech
  • Getinge Huntleigh
  • Kenwood – De Longhi – Braun
  • 3M
  • Dyson
  • Rolls Royce
  • Virgin Atlantic
  • Bosch


  • Timesco
  • Thales
  • Novartis
  • European Central Bank
  • Mothercare
  • The Royal Mint
  • Fiskars
  • Imaqliq
  • Safran
  • Penny & Giles

Services & Capabilities

  • Industrial Design
  • Product Development
  • Design Engineering
  • User Centred Design
  • Service Design
  • Eco Design and Sustainability
  • Surgical Prosthetic Design
  • Interaction Design/GUI
  • UX/UI
  • Design Research
  • Consumer Insight


PDR has won over 50 international design awards, including IDEA, Red Dot, iF, Good Design and German Design Awards.


Project Portfolio

  • R&D Surgical Brace & Female Brace
    Brace was first developed for males suffering from Pectus Carinatum (also known as “Pigeon Chest”), before evolving to include a female-specific apparatus too, called the Female Brace. This revolutionary device depresses the chest of the patient over time and pushes the protruding parts back into place. This new brace is specifically designed for the teenage form, to fit neatly and discreetly. Worn beneath clothes, it uses contemporary materials and mechanisms to create a more comfortable, clinically effective, and discrete solution.

  • Allergan Cooltone

    Cooltone is a revolutionary device used to strengthen and tone muscle mass in patients. It uses the CoolSculpting technique to support patients who seek to kick-start exercise regimes and change their body shape by toning the underlying muscle mass in key areas of the body. It has been carefully designed with users and patients in mind, with a clear and intuitive interaction and interface design approach as well as a clean, simple design that sits easily within a clinical practice.

  • Allergan CoolSculpting Elite

    The CoolSculpting Elite is a non-surgical medical device that selectively reduces unwanted fat through patented freeze technology and a process known as cryolipolysis. CoolSculpting removes fat permanently from the body without the need for invasive surgery. The industry-leading Elite device is one of the first medical devices for a global pharmaceutical company. Designed with extensive user insights, the product provides a raft of innovations and features for patients and clinicians, alongside a new design language that signals a significant step forward in performance, safety, usability, and aesthetics.

  • Nyfasi Deluxe Detangler
    This innovative comb allows people with afro-textured hair to detangle and condition their hair at the same time, making these hair care steps easier and less time consuming. The form has been derived from extensive user testing with real users, making it ergonomic, secure, and easy to hold and use in wet conditions. Designed for high volume production and high street retail at a low price point, the product is easy to clean and resistant to detergents.

  • Shield

    Shield is a simple, low-cost redesign of the bags and frames used for catheters, designed to offer a discreet, stable, and secure product for patients. It utilizes recycled single-use, disposable plastic sterilization tray wraps and drapes commonly used in hospital operating theatres. Shield replaces a design that has not changed in 50 years by providing a secure handle and stable platform that discreetly hides the bags’ contents from view.

  • Bolin Webb R1 Razor

    Bolin Webb R1 Razor Inspired by classic motor racing. This razor has a clean, dynamic form, with the balance, weight and finish of a high quality, functional product that will last a lifetime.





Cardiff, UK
+44 (0)29 2041 6725