The Creative Unit offers industrial design services and specializes in transport design, both utilitarian and recreational. The studio, located on the south shore of Montreal, in Québec, Canada, was founded in June 2004 by industrial designer Martin Aubé, who has a passion for feasible visions and representations of the future, sketching, quality work, and transportation and accessories design.
At The Creative Unit, we excel in understanding the needs of our customers and product users and in delivering high-quality sketches and renderings of design concepts. We also support our customers at all other stages of project development, if required. We believe in fast, but well-thought-out strategic actions and in combining our strengths in order to achieve the customer’s goals without compromising the quality of the work.
The Creative Unit is characterized by its creativity, its exclusive customer service, and its specific process adapted to the field of transportation and product design through the use of specialized drawing techniques for fast concept visualization. We also offer conceptual illustration, clay model validation, CAD class A surfaces, renderings, and follow-up services, as well as formal recommendations for our customers’ technical teams.
We are fortunate to live in a very interesting cultural melting pot (mainly English and French) which gives us insight into North American and European philosophies and specific views on transportation products and needs. Our services and our fields of practice include: industrial design, transportation design, advanced concepts, creativity, product design, industrial design for the Québec and Canadian markets, winter-related projects, recreational products, conceptual illustrations, renderings, sketches, CAD Class A surfaces.
About our founder - Martin Aubé is a seasoned, world-class industrial designer from Québec, Canada, and CEO of The Creative Unit Inc. Martin also has 18 years of experience at Bombardier Inc. (Bombardier Recreational Products, BRP, and Bombardier Aerospace from 1986 to 2004). In 1998, he was granted the title of Expert Industrial Designer, Advanced Concepts, at Bombardier Recreational Products. He contributed to many of Bombardier’s achievements during his time with the company. During his career, Martin was involved in the development of more than 20 mass‑production vehicles, and in the design of numerous other vehicle and accessory concepts.
Martin has a Bachelor’s degree in Industrial Design (BID) from Université de Montréal (1988). He has been a member of the Association des designers industriels du Québec (ADIQ) since 1992, and a professional member of the Industrial Design Society of America (IDSA) since 2013. He also holds a certificate in Aeronautics from Université de Montréal’s École Polytechnique, a certificate in Fine Arts from Bishop’s University, and he earned a second Bachelor's degree in Art History from Université du Quebec à Montreal (UQAM) in 2009. He has also taught courses (SSHGD instructor in transportation equipment design) at UQAM since 2008 (https://designtransport.uqam.ca/) and has led university level seminars.
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The success of a project depends on having an effective process in place. We are passionate about our work and about teaching conceptual illustration and design for the transportation industry (utility and recreational vehicles) and related products (motorcycle helmets and other accessories). We like to apply our knowledge to different types of products. We believe that “Everything that deserves to be made deserves to be made well.”
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The Creative Unit Inc. Martin Aubé, BID, BA, ADIQ, IDSA |
Testimonials
“Martin is an extremely creative person, an outstanding designer. At the same time, he has a great understanding of all aspects of product development: engineering, production, etc. I always had a very constructive relationship with him on the projects we were involved in.”
Alessandro Del Mistro, VP at Lx Sim Inc.
“Martin is one of the most gifted industrial designers that I have had the pleasure of working with. While we worked together at BRP to solve ergonomic and design concerns on advanced projects, I found Martin to be an excellent communicator, gifted as a designer, and always very, very professional in his approach. I would highly recommend Martin and his skills to any potential client.”
Peter Watson, Principal Ergonomist, Owner at Human Works Inc.
“Martin is a seasoned world-class designer whose name deserves to be spread. He is innovative, has impeccable work ethics, and is dedicated to client satisfaction.”
Danny Higgins, CEO at Rocken Technologies
“Martin is indisputably the best concept designer with whom I have been fortunate to collaborate and doubtless the most talented in Québec. He has an impressive baggage of knowledge and experience in the field of vehicle design. He constantly keeps up to date with styles and trends, his job fascinates him, and he draws like a master! His art is very high level—“top of the line.” Every time, concept after concept, he manages to surpass himself and amaze us! Furthermore, Martin is a diligent professional who always delivers work on time.”