Education Symposium 2017 | Schedule

Wednesday, August 16

8:30 – 9:00am Morning Coffee
9:00 – 9:15am Welcome/Program Overview | Scott Shim, IDSA, University of Notre Dame
9:15 – 10:00am

Keynote | De-risking User-centered Design: Behavioral Design
Human-centered design has become the norm as a way to design with user needs in mind—yet people reliably don’t save for retirement, are paralyzed when choosing between options and fail to maintain habits. In other words, ideas that look smart on paper, often fail to get traction with the very people they were designed for.

The emerging field of behavioral design combines key principles from behavioral economics with user insights—allowing designers to de-risk new ideas and increase user adoption by acknowledging and embracing how users “irrationally” perceive their choices and actually behave, rather than what they say they want or will do.

Ruth Schmidt of Doblin will describe and demonstrate a behavioral design “toolkit” that can be used to build competency in applying behavioral economics to user-centered design—resulting in more effective, “stickier” solutions.  

Keynote Speaker: Ruth Schmidt, Doblin

10:00 – 10:45am Student Merit Award Discussion
10:45am – 12:00pm Paper Presentations

“Statefulness” and Tangible Interaction in Industrial Design Education
Alex Lobos, IDSA, and Tim Wood, IDSA, of Rochester Institute of Technology share the framework in which interaction design provides an innovative approach to traditional industrial design. This includes the concept of “statefulness,” in which dynamic changes of complex systems are broken down into states that can be defined and manipulated in order to achieve a desired user experience (UX). The framework goes beyond physical components of product control digital interfaces and develops experiences that jump between physical and virtual realms. Interaction and industrial design collaborations are put into practice in a graduate-level studio course, in which students are directed by instructors with expertise in both disciplines—all working together in exploratory assignments.

Speakers: Alex Lobos, IDSA & Tim Wood, IDSA, Rochester Institute of Technology

Virtual Reality: A Design Methodology
Empathy is at the core of human-centered design and design thinking. Being able to put oneself into someone else’s shoes—truly immersing into the subject matter and discovering the actual issues to be solved—is crucial to successful problem finding and problem solving. Daniel Neubauer of Iowa State University—will shed light on how emergent technologies, focusing on virtual reality (VR), were explored through workshop charrettes in an effort to foster empathy for a restricted environment and its occupants, the International Space Station. Learn the workshop planning, execution, materials, outcomes and potential for further implementation of VR tools in the early stages of design research

Speaker: Daniel Neubauer, IDSA, Iowa State University


Being in Touch: Design Tools for Navigating Innate Human Needs in the Modern Workplace
Ari Elefterin challenges participants to reframe their understanding of touch in design. Through a participatory workshop experience and an experimental methodological framework, she brings together traditional industrial design practice, somatic therapy and improvisation to solidify the inherent role of touch in dynamic and creative thinking. 

Speaker: Ari Elefterin, Parsons School of Design

A Series of Unfortunate Consequences: 13 Guidelines Overlooked by New ID Students
A new industrial design student may hear repeated reminders to apply the basic design thinking skills he or she has been taught. But, it is an easy thing to overlook guidelines when the repercussions are not clear, or not considered by the student to be particularly consequential. Percy Hooper, IDSA, coordinator of entrepreneurship and new product development at North Carolina State University College of Design, examines 13 design practices often undervalued by new ID students, along with the reasons why they are crucial.

Speaker: Percy Hooper, IDSA, North Carolina State University


Cultivating Creativity Through Empathy: An Empathy Focused Framework in Design Studio Teaching
Empathy development has been recognized, discussed and implemented in design practice for more than 20 years. Although empathy also is addressed in design education—the understanding of its potential impact on students’ creativity and the depth of its application are limited. Empathy development often is seen as a part of the early stage research of a project, but not a main thread weaving through the whole design process, nor as the main mechanism contributing to students’ creative performance. Through a brief review of how empathic research has evolved in design, Jeff Feng, assistant professor of ID at University of Houston, proposes an empathy focused framework in a design studio teaching context.

Speaker: Jeff Feng, University of Houston


12:00 – 1:30pm Lunch Sponsored by Eastman Innovation Lab
Educated Guesses About Design Education

He retired in 2017 after appointments at Iowa State, Arizona State and Virginia Commonwealth universities followed by nearly two decades as an associate professor and the chair of the Industrial Design Program at Virginia Tech.

Now, Ed Dorsa, IDSA—once named one of the “Most Admired ID Educators”—takes a look at design education from the viewpoint of someone retiring after 30 years at the head of the class.

Speaker: Ed Dorsa, IDSA, Virginia Tech

1:30 – 2:15pm

Keynote | Design in Flux: Emerging Risks and Opportunities in Practice and Education
Design thinking got a big push with the publication of Tom Kelley's book, The Art of Innovation, in 2001, and the establishment of Stanford Univeristy's a few years later. Since that time, design has continued to capture the imagination of people outside the disciplines: from business leaders to everyday consumers.

The growth in awareness and demand has come with consequences, both positive and unintended. The design professions and academia are faced with an increasingly complex environment in which to practice and teach. From changing consumer demands to technology to new types of competition—designers and design educators are faced with challenges, risks and unprecedented opportunities.

In this session, Bob Fisher of DesignIntelligence brings a cross-industry, cross-disciplinary view of how design thinking's impact on business, education and the professions continues to evolve; the potential threats to traditional design education models; and ways in which some design educators are leading innovation. 

Keynote Speaker: Bob Fisher, DesignIntelligence

2:15 – 2:30pm IHA Presentation | Celebrating Young Design Talent: 25 Years of IHA’s Student Competition
In 1993, the International Housewares Association established a national Student Design Competition, endorsed by IDSA. IHA’s program is recognized by practitioners and educators as a valuable contributor to industrial design education. This rigorous competition is judged by design professionals, managers at housewares companies and retailers. Requirements mirror real-world deliverables and all participants benefit from professional feedback. In addition to cash prizes and media attention, the once-in-a-lifetime experience at the annual International Home + Housewares Show in Chicago launches winners’ careers.

Vicki Matranga, H/IDSA—who has managed the program since its inception—will take us behind the scenes as the competition marks its 25th anniversary.

Speaker: Vicki Matranga H/IDSA, International Housewares Association

2:30 – 3:30pm Paper Presentations

Undergraduate Design Fiction: Framework to Enact a Guerrilla Future
Designing believable future fiction narratives can be a catalyst to provoke discussion and debate with institutional and public audiences, and a powerful means of educating critical and reflective designers that question the ethics of what and why we create.

E. Scott Denison, assistant professor and foundations coordinator at The Ohio State University (OSU), presents a particular model for design fiction—a guerrilla future that draws context from a project-based collaborative studio that brought together undergraduates from industrial design, interior design and visual communications. The objective is to suggest a reproducible framework with an undergraduate design studio. enacted with a student, public or corporate audience.
Speaker: Scott Denison, IDSA, The Ohio State University

Traceability in the Design Process: Draw the Line Between User Needs & Final Product
Industrial designers are an increasingly integral part of medical and healthcare spaces. Understanding the regulatory landscape is imperative for the approval and acceptance of medical devices.

Traceability integration provides ID students with a formal set of checks and balances to meet project requirements. Kelly Umstead, IDSA, of North Carolina State University shars how Incorporating principles of design controls in an ID studio setting reinforces student design process, promotes communication through traceable linkages and provides insight into the nuances of medical device design.
Speaker: Kelly Umstead, IDSA, North Carolina State University


The Future of Design Education is not Art
Although industrial designers always will represent culture and human values, creative may be a more appropriate descriptive term than artist.  Based on insights gleaned from being an industrial design program housed in Brigham Young University’s College of Engineering and Technology for the past 18 years—the future of design education doesn’t look like art.

Professor Richard Fry will share six observations: creativity v expression; authentic process partners; creative people everywhere; focus; influence for change; and leadership and impact.

Speaker: Richard Fry, Brigham Young University

Designing Durability: Emerging Opportunities
The durability of designed systems is an essential characteristic. We know that we should support the durability of designed systems as an ethical imperative. Despite this, most design briefs do not specify system durability. Accordingly, design teams do not maximize the durability of most new products. How can designers and design teams best support the durability of the systems that we design? 

This paper explores the implicit opportunities. How can we meet the demands of marketing, leverage the power of design teams, and analyze the causes of failure in existing product lines while modeling failure in new designs? What constructive roles can software developers, legal advisors, product certifiers, and educators play?

The age-old problem of planned obsolescence and its flagrant waste of products and materials will not be resolved easily. But this should not deter us from exploring the opportunities. 

Speaker: Philip White, IDSA, Arizona State University

3:30 – 3:45pm Coffee Break
3:45 – 4:45pm

What's Trending in ID Education?
Many design programs are making curricular adjustments and improvements on how to deliver up-to-date education. Some are investing in emerging areas of design while others are strengthening their traditional core assets with one goal in mind: to establish a niche program that distinguishes itself from other design programs.

Faculty members from Auburn University, Syracuse University, University of Illinois-Chicago, University of Michigan and University of Oregon share how their programs foster inclusion and feature multi-faceted dimensions, to pave the way for the future of design education.


Auburn University:
Christopher Arnold, IDSA
Rusty Lay, IDSA
Shea Tillman, IDSA

University of Michigan:
John Marshall

Syracuse University:
Denise Heckman

University of Oregon:
Susan Sokolowski

University of Illinois at Chicago:
Kimberlee Wilkens, IDSA
Stephen Melamed, FIDSA
Sung Jang

4:45 – 5:00pm Closing Remarks | Scott Shim, IDSA, University of Notre Dame