At the 2014 Western District Design Conference, Running With the Bulls: Smarts, Bravado and Risk-Taking in the Global Outdoor Industry we asked attendees to imagine experiencing the adrenaline rush of a lifetime as the starting rocket launches and you’re pursued by 1,500 pound bulls stampeding directly behind you. What you need are cool nerves, quick reflexes and a clear understanding of the enormity of the task at hand. It’s a demanding, fast-paced enterprise and it’s not for the faint of heart. However, the rewards of success can be great indeed. At the Western District Design Conference, we examined the current design culture and dove into issues that designers face both domestically and internationally when they strive for perfection while simultaneously being told to fail hard, often and fast.