Welcome to Design + ______
Many design conferences consist mainly of designers talking to designers about design. But that doesn’t really represent what we do—not in the real world.
Design is a critical component of almost every solution, but it is not the only part. Complex problems require expertise in engineering, business, strategy, environment, marketing and research. Designers may choose to tackle these problems themselves, or opt to work with specialists. The question is when should you be a jack-of-all-trades, and when should you collaborate?