“We see how important design—not just industrial but all design—is becoming in our world. It leads to some of the most successful businesses; it solves some terrible and tragic problems facing our world; and it can lead to simple improvements in what people use every day. Design is not only a tool but a way of thinking and we are only beginning to shed light on its understanding and value. That's what is so exciting about it. It’s something so defined, yet so undefined, and in some ways we are pioneers to this conversation.”
FirstBuild, a wholly-owned subsidiary of GE Appliances, aims to bring more innovations to the home appliance market. At its Kentucky Microfactory—anyone and everyone can come, share ideas, develop projects and check out what's going on.