In the traditional Venn diagram of people (desirable), business (viable) and technical (feasible), design thinking solves the problem from the people perspective. –Tim Brown, 2007
It’s amazing how this still holds true eight years later, but as Bob Dylan put it in 1964, “…the times, they are a changin’.” As the landscape of innovation becomes more complex and fast-moving, we must ask ourselves one very simple question: What role does design play?
