Friday, Nov. 11 |
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| 8:00 – 8:30 | Registration and Morning Coffee |
| 8:30 – 8:45 | Welcome & Introduction Bill Evans, IDSA, Bridge Design and Ximedica & Aenor Sawyer, MD, MS, UCSF, co-chairs, IDSA Medical Design Conference |
DAY 1: The Design Industry and Medical Frontlines Team up to Deliver Healthcare Value |
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| 8:45 – 9:30 | Keynote: Healthcare's New Culture Code What is your first memory of healthcare? For most of us, that question conjures images of white coats, needles and pain. However, that is actually not our first experience. A future of healthcare environmental design based on a new “culture code”—one generated by our earliest memories of healthcare—could revolutionize how we experience medicine. Learn how lessons gleaned from the Boeing 787 Dreamliner and insights from the controversial work of a psychologist working with many of the world’s Fortune 100 companies could change the way we think about and create the spaces where care is delivered. Can we change the code from "impersonal factory" to "caring home"? Speaker: Roy Smythe, MD, Valence Health |
| Section I: Unique Challenges of Designing in Healthcare: Fundamental to improving healthcare is recognizing the unique challenges encountered when designing and innovating in the medical field which include privacy and security, regulatory, reimbursement and legislative complexities. |
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| 9:30 – 10:00 | Outcomes Are 10x More Powerful to Achieve Value than Costs The healthcare business environment is in a pivotal time of change that will impact the user needs and financial constraints that medical devices are designed to meet. These changes are a combination of economic, technological, regulatory and legislative factors that are shaping the future of healthcare right now, attempting to deliver better value. Speaker: Ted Kucklick, Cannuflow, Inc. |
| 10:00 – 10:20 | Break
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| Section II. Design and Healthcare Teaming Up: Sounds good but … The potential benefits of collaboration between design and healthcare are clear but only will be realized with a deep understanding of the inherent difficulties of interdisciplinary work that include logistical, cultural and communication differences. |
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| 10:20 – 10:50 | Emergency Consult: Doctor-Designer Relationships In complex systems such as healthcare—transformative medical design and innovation require interdisciplinary collaboration. Julie Guinn and Nupur Nischal, DO, are issuing a call to action to the healthcare industry: “Simply bringing designers in-house is not enough,” they declare. “To enable the kind of radical collaboration needed for transformation, health systems must fundamentally rethink the way they manage their clinical staff.” This session shares strategies for planning and executing projects between designers and clinicians. Attendees will learn greater empathy for thier clinical colleagues and new ideas for effective teamwork. Speakers: Julie Guinn, JeffDESIGN Nupur Nischal, DO, Thomas Jefferson University Hospital |
| 10:50 – 11:20 | "Easy To Use": The Worst Requirement... Ever In order to design effective solutions, it is essential to define requirements that are specific, unambiguous and atomic. An understanding of needs across the disciplines will enhance this process. As design thinking is being pushed to the forefront of highly controlled medical device design, designers should start to gain skills in translating research from user insights and unmet needs into requirements that can be verified and validated. This session will focus on how designers and healthcare providers can develop a shared vocabulary to create better design requirements—requirements that ultimately enable our businesses and our customers to succeed. Speakers: Joe Cesa, Halyard Health Jeff Lotz, PhD, UCSF |
| 11:20 – 12:00 | Opening the Doors to Designers: A Discussion on Gaining Observational Access The combination of HIPAA constraints, the Sunshine Act and other recent legislation has contributed greatly to the inability of hospitals and corporations to provide access for observation in surgical and hospital facilities. This growing trend is a profound burden on innovation in the healthcare space. A panel of key opinion leaders will discuss the challenges and work through ideas on what improvements could be implemented to protect patients while also allowing aid in more direct understanding of clinically relevant problems. Moderator: Tor Alden, IDSA, HS Design Panelists: Diana Gunnarson, Medtronic Mary Beth Privitera, PhD, FIDSA, University of Cincinnati Pierre Theodore, MD, Johnson & Johnson and UCSF Medical Center |
| 12:00 – 1:00 | Lunch
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| Section III: It’s What’s Upfront that Counts How to move these "afterthoughts" to "upfront requirements": connectivity, behavioral science, validation, human interfaces and sustainability |
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| 1:00 – 1:45 | Design for Interoperability in Personnel, Process and Technology Connected solutions: Consider Key Concepts to Ensure Seamless Integration of New Solutions into Healthcare. Moderator: Aenor Sawyer, MD, MS, University of California, San Francisco Panelists: Hanmin Lee, MD, UCSF David Shaywitz, MD, PhD, DNAnexus |
| 1:45 – 2:15 | Experience Driven Design for Robotic-Assisted Surgery How do you bridge the gap between experience driven design and formal development—to design meaningful experiences that are linked to the strategic brand promise? Healthcare solutions have been driven by ergonomics and usability standards based on historical experiences and understanding. If we acknowledge that humans do not interact on physical properties—but on what they mean to them—we cannot simply rely on present day norms and standards. Speakers: Johannes Simon Schork, Stryker Bojan Gospavic, Stryker |
| 2:15 – 2:45 | Digital Health Start Ups Three seasoned technologists talk about breaking into the healthcare market with emerging technology solutions. They'll discuss translating consumer technology to the healthcare environment; accommodating the complex ecosystems of processes, experiences, protocols, regulations, organizational silos; getting “in the battlefield” with patients and clinicians to understand their experience and workflow; and acquiring a must-have comprehensive understanding of the healthcare reimbursement landscape and how to work with designers early and often for concrete, innovative solutions. Moderator: Kat Esser, Center for Care Innovations (CCI) Panelists: Gil Addo, RubiconMD Joseph Flesh, Purple Binder Mike Cullinan, Canopy Innovations |
| 2:45 – 3:15 | Break |
| 3:15 – 3:45 | Data-Digm Shift: Using Data to Rethink + Redesign Healthcare in the Safety Net Experience a change in perspective by exploring how data visualization can shape our approach to care delivery. Gain a deeper understanding of how liberated data can illuminate the social determinants of health—so we can enhance partnerships with community stakeholders and together design solutions for the most critical factors to poor health. Speakers: Jason Cunningham, West County Health Systems Luke Entrup, West County Health Systems |
| Section IV: The Future of Design in Healthcare | |
| 3:45 – 4:45 |
The Future of Design in Healthcare: New Roles, New Venues for Designers |
| 4:45 – 6:00 | Lightning Rounds: Start Ups, Sips and Chips Enjoy a showcase of novel solutions exemplifying collaborative healthcare innovation while enjoying refreshing 'Sips and Chips' Kenzen, OUVA, RaceSafe, OPRA |
| 6:00 – 7:00 | Networking Reception
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Saturday, Nov. 12 |
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| 8:00 – 8:30 | Registration and Morning Coffee |
| 8:30 – 8:40 | Welcome and Announcements Bill Evans, IDSA, Bridge Design and Ximedica & Aenor Sawyer, MD, MS, UCSF, co-chairs, IDSA Medical Design Conference |
DAY 2:Healthcare Innovators and Innovation Models that illustrate how
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| 8:40 – 9:10 | The Dignity of Living Everyone talks about the Dignity of a Dying, but few talk about the Dignity of Living. As we watch family members and friends age, we are faced constantly with a dramatic decrease in well-designed products. This—at a time when the products we buy are migrating from being objects of desire to objects of necessity. Bryce Rutter, PhD, shares his excitement, vision, experience and personal journey as a patient in researching and designing products that promote dignity. He illustrates the potency of his Synesthetic Design Strategy and how this thinking can be used to design products that fit perfectly, perform flawlessly and look beautiful—allowing people to age with dignity. Speaker: Bryce Rutter, PhD, IDSA, Metaphase Design Group |
| 9:10 – 10:00 | Biodesign: A Pioneer Model All too often, people are deterred from innovation and entrepreneurship because they do not believe they have the information, the expertise or the resources to make their vision a reality. However, the path to becoming a successful entrepreneur and innovator is far more accessible and learnable than most people realize. In the past 15 years, the Biodesign Innovation Program at Stanford University has pioneered a new approach to teaching innovation that has resulted in dozens of new start-ups and sparked similar training programs across the world. One of the founders and architects of the program, Josh Makower, MD, will describe the process in detail and explain how he’s used it to launch several start-ups of his own. Speaker: Josh Makower, MD, NEA Healthcare Team |
| 10:00 – 10:15 | Break
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| Section V: Innovation Models on the Front Lines of Healthcare New health innovation models hold the promise of developing needed healthcare solutions by embedding design specialists on the frontlines of healthcare. Novel programs and products are explored while upsides and downsides are probed. |
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| 10:15 – 11:00 |
New Models of Innovation on the Frontlines of Healthcare |
| Section VI: Spotting Success: The Role of Awards | |
| 11:00 – 11:45 |
"Award Winning" Healthcare Design |
| 11:45 – 1:00 | Lunch
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| Section VII: Healthcare Value: A Shared Responsibility As the field of medical design evolves into a multidisciplinary specialty, many successful solutions are being produced. In addition to shared rewards, collaboration offers a unique opportunity to adopt “shared responsibility” in critical areas of patient safety, care outcomes, low resource care delivery and education of future problem solvers. |
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| 1:00 – 1:45 | Designing A Culture of Safety The key opinion leaders in this panel will discuss how cultural interdependency contributes to adverse events in our healthcare system. They'll answer the questions, "How should industrial design address the problems born from this?" and "What role do we have as agents of change?" Panelists also will explore the relationships among the many contributing factors to adverse events in our healthcare system. Moderator: Sean Hägen, IDSA, BlackHägen Design Panelists: Teodor Grantcherov, MD, FACS, PhD, St. Michael's Hospital and University of Toronto Adrienne Green, MD, SFHM, FACP, UCSF Richard Griffith, MD, Formerly with Albany Medical Center & Becton Dickinson Michael Wiklund, MS, Wiklund R&D Jessica Willing-Pichs, Ximedica |
| 1:45 – 2:30 | Designing for All: Healthcare Design for Low Resource Settings The key opinion leaders in this panel will discuss how cultural interdependency contributes to adverse events in our healthcare system. They'll answer the questions, "How should industrial design address the problems born from this?" and "What role do we have as agents of change?" Panelists also will explore the relationships among the many contributing factors to adverse events in our healthcare system. Moderator: Amy Lockwood, UCSF Panelists: Robert Miros, IDSA, 3rd Stone Design Coleen Sabatini, MD, MPH, UCSF Benioff Children's Hospital Robert Schwartz, FIDSA, GE Healthcare Pierre Theodore, MD, Johnson & Johnson |
| 2:30 – 3:00 | Break |
| 3:00 – 3:45 | The Future of Medical Design Education Perspectives from forward thinking educators and trainees focused on processes to develop next generation healthcare designers and frontline innovators Explore new models and venues of training as the fields of Design and Healthcare both embrace the responsibility for developing professionals who are well equipped for collaboration in developing effective healthcare solutions. Moderator: David Cowan, IDSA, Georgia Institute of Technology Panelists: Isabelle Chumfong, MD, SmartDerm, Inc. Emily Finlayson, MD, UCSF Mary Beth Privitera, PhD, FIDSA, University of Cincinnati Shea Tillman, IDSA, AIGA, Auburn University |
| Section VIII: The Glass Brain - Neuroplasticity | |
| 3:45 – 4:45 | Keynote: Technology Meets Neuroscience: A Vision of the Future of Brain Fitness A fundamental challenge of modern society is the development of effective approaches to enhance brain function and cognition in both the healthy and impaired. For the healthy, this should be a core mission of our educational system—and for the cognitively impaired, this is the primary goal of our medical system. Unfortunately, neither of these systems has met this challenge effectively. Adam Gazzaley, MD, PhD, will describe a novel approach at his renowned lab that uses custom-designed video games to achieve meaningful and sustainable cognitive enhancement via personalized, closed-loop systems (Nature 2013; Neuron 4014). He will share the next stage of the research program, which integrates video games with the latest technological innovations in software (i.e., brain computer interface algorithms, GPU computing, cloud-based analytics) and hardware [i.e., virtual reality, mobile EEG, motion capture, physiological recording devices (watches), transcranial brain stimulation] to further enhance our brain’s information processing systems with the ultimate aim of improving quality of life. Speaker: Adam Gazzaley, MD, PhD, Neuroscape |
| 4:45 – 5:00 | Acknowledgements and Closing Remarks Bill Evans, IDSA, Bridge Design and Ximedica & Aenor Sawyer, MD, MS, UCSF, co-chairs, IDSA Medical Design Conference |