IDSA Medical Conference 2016 | Schedule


Friday, Nov. 11

8:00 – 8:30 Registration and Morning Coffee
8:30 – 8:45 Welcome & Introduction
Bill Evans, IDSA, Bridge Design and Ximedica & Aenor Sawyer, MD, MS, UCSF, co-chairs, IDSA Medical Design Conference

DAY 1:

The Design Industry and Medical Frontlines Team up to Deliver Healthcare Value
Significant challenges face both the design and medical fields as they each work to address needed improvements in healthcare value. Improving quality of care while lowering costs seems contradictory and to date has been unattainable. Doubling down on these issues by combining insights from the design and healthcare disciplines will facilitate the care transformations sought by all stakeholders—from patients to providers to payers.

8:45 – 9:30 Keynote: Healthcare's New Culture Code
What is your first memory of healthcare? For most of us, that question conjures images of white coats, needles and pain. However, that is actually not our first experience. A future of healthcare environmental design based on a new “culture code”—one generated by our earliest memories of healthcare—could revolutionize how we experience medicine. Learn how lessons gleaned from the Boeing 787 Dreamliner and insights from the controversial work of a psychologist working with many of the world’s Fortune 100 companies could change the way we think about and create the spaces where care is delivered. Can we change the code from "impersonal factory" to "caring home"?
Speaker: Roy Smythe, MD, Valence Health
  Section I: Unique Challenges of Designing in Healthcare: 
Fundamental to improving healthcare is recognizing the unique challenges encountered when designing and innovating in the medical field which include privacy and security, regulatory, reimbursement and legislative complexities. 
9:30 – 10:00 Outcomes Are 10x More Powerful to Achieve Value than Costs
The healthcare business environment is in a pivotal time of change that will impact the user needs and financial constraints that medical devices are designed to meet. These changes are a combination of economic, technological, regulatory and legislative factors that are shaping the future of healthcare right now, attempting to deliver better value.
Speaker: Ted Kucklick, Cannuflow, Inc.
10:00 – 10:20 Break
  Section II. Design and Healthcare Teaming Up: Sounds good but … 
The potential benefits of collaboration between design and healthcare are clear but only will be realized with a deep understanding of the inherent difficulties of interdisciplinary work that include logistical, cultural and communication differences.
10:20 – 10:50 Emergency Consult: Doctor-Designer Relationships
In complex systems such as healthcare—transformative medical design and innovation require interdisciplinary collaboration. Julie Guinn and Nupur Nischal, DO,  are issuing a call to action to the healthcare industry: “Simply bringing designers in-house is not enough,” they declare. “To enable the kind of radical collaboration needed for transformation, health systems must fundamentally rethink the way they manage their clinical staff.” This session shares strategies for planning and executing projects between designers and clinicians. Attendees will learn greater empathy for thier clinical colleagues and new ideas for effective teamwork. 
Speakers: Julie Guinn, JeffDESIGN
                  Nupur Nischal, DO, Thomas Jefferson University Hospital
10:50 – 11:20 "Easy To Use": The Worst Requirement... Ever
In order to design effective solutions, it is essential to define requirements that are specific, unambiguous and atomic. An understanding of needs across the disciplines will enhance this process. As design thinking is being pushed to the forefront of highly controlled medical device design, designers should start to gain skills in translating research from user insights and unmet needs into requirements that can be verified and validated. This session will focus on how designers and healthcare providers can develop a shared vocabulary to create better design requirements—requirements that ultimately enable our businesses and our customers to succeed.  
Speakers: Joe Cesa, Halyard Health
                  Jeff Lotz, PhD, UCSF
11:20 – 12:00 Opening the Doors to Designers: A Discussion on Gaining Observational Access
The combination of HIPAA constraints, the Sunshine Act and other recent legislation has contributed greatly to the inability of hospitals and corporations to provide access for observation in surgical and hospital facilities. This growing trend is a profound burden on innovation in the healthcare space. A panel of key opinion leaders will discuss the challenges and work through ideas on what improvements could be implemented to protect patients while also allowing aid in more direct understanding of clinically relevant problems.
Moderator: Tor Alden, IDSA, HS Design
Panelists:   Diana Gunnarson, Medtronic
                    Mary Beth Privitera, PhD, FIDSA, University of Cincinnati
                    Pierre Theodore, MD, Johnson & Johnson and UCSF Medical Center
12:00 – 1:00 Lunch
  Section III: It’s What’s Upfront that Counts
How to move these "afterthoughts" to "upfront requirements": connectivity, behavioral science, validation, human interfaces and sustainability
1:00 – 1:45 Design for Interoperability in Personnel, Process and Technology
Connected solutions: Consider Key Concepts to Ensure Seamless Integration of New Solutions into Healthcare.
Moderator: Aenor Sawyer, MD, MS, University of California, San Francisco
Panelists:   Hanmin Lee, MD, UCSF
                    David Shaywitz, MD, PhD, DNAnexus
1:45 – 2:15 Experience Driven Design for Robotic-Assisted Surgery
How do you bridge the gap between experience driven design and formal development—to design meaningful experiences that are linked to the strategic brand promise? Healthcare solutions have been driven by ergonomics and usability standards based on historical experiences and understanding. If we acknowledge that humans do not interact on physical properties—but on what they mean to them—we cannot simply rely on present day norms and standards.
Speakers: Johannes Simon Schork, Stryker
                   Bojan Gospavic, Stryker
2:15 – 2:45 Digital Health Start Ups
Three seasoned technologists talk about breaking into the healthcare market with emerging technology solutions. They'll discuss translating consumer technology to the healthcare environment; accommodating the complex ecosystems of processes, experiences, protocols, regulations, organizational silos; getting “in the battlefield” with patients and clinicians to understand their experience and workflow; and acquiring a must-have comprehensive understanding of the healthcare reimbursement landscape and how to work with designers early and often for concrete, innovative solutions.
Moderator: Kat Esser, Center for Care Innovations (CCI)
Panelists:   Gil Addo, RubiconMD
                    Joseph Flesh, Purple Binder
                    Mike Cullinan, Canopy Innovations
2:45 – 3:15 Break
3:15 – 3:45 Data-Digm Shift: Using Data to Rethink + Redesign Healthcare in the Safety Net
Experience a change in perspective by exploring how data visualization can shape our approach to care delivery. Gain a deeper understanding of how liberated data can illuminate the social determinants of health—so we can enhance partnerships with community stakeholders and together  design solutions for the most critical factors to poor health.
Speakers: Jason Cunningham, West County Health Systems
                  Luke Entrup, West County Health Systems
  Section IV: The Future of Design in Healthcare
3:45 – 4:45

The Future of Design in Healthcare: New Roles, New Venues for Designers
After a full day of assessing challenges and opportunities in collaborative healthcare innovation, join an all-star panel of visionaries and futurists who will imagine new models to achieve impactful design in healthcare.
Moderator: Bill Evans, IDSA, Bridge Design
Panelists:   John Anastasiadis, IDSA, J&J Medical Devices
                    Dennis Boyle, IDEO
                    John Edson, IDSA, LUNAR/McKinsey and Company
                    Shuvo Roy, PhD, UCSF

4:45 – 6:00 Lightning Rounds: Start Ups, Sips and Chips
Enjoy a showcase of novel solutions exemplifying collaborative healthcare innovation while enjoying refreshing 'Sips and Chips'
Kenzen, OUVA, RaceSafe, OPRA
6:00 – 7:00 Networking Reception

Saturday, Nov. 12

8:00 – 8:30 Registration and Morning Coffee
8:30 – 8:40 Welcome and Announcements
Bill Evans, IDSA, Bridge Design and Ximedica & Aenor Sawyer, MD, MS, UCSF, co-chairs, IDSA Medical Design Conference

DAY 2:

Healthcare Innovators and Innovation Models that illustrate how

  • Designers benefit from clinical input early and oftern
  • Healthcare innovators benefit from design input early and ofter
  • All benefit form patient input early and often.
8:40 – 9:10 The Dignity of Living
Everyone talks about the Dignity of a Dying, but few talk about the Dignity of Living. As we watch family members and friends age, we are faced constantly with a dramatic decrease in well-designed products. This—at a time when the products we buy are migrating from being objects of desire to objects of necessity. Bryce Rutter, PhD, shares his excitement, vision, experience and personal journey as a patient in researching and designing products that promote dignity. He illustrates the potency of his Synesthetic Design Strategy and how this thinking can be used to design products that fit perfectly, perform flawlessly and look beautiful—allowing people to age with dignity.
Speaker: Bryce Rutter, PhD, IDSA, Metaphase Design Group
9:10 – 10:00 Biodesign: A Pioneer Model
All too often, people are deterred from innovation and entrepreneurship because they do not believe they have the information, the expertise or the resources to make their vision a reality. However, the path to becoming a successful entrepreneur and innovator is far more accessible and learnable than most people realize. In the past 15 years, the Biodesign Innovation Program at Stanford University has pioneered a new approach to teaching innovation that has resulted in dozens of new start-ups and sparked similar training programs across the world. One of the founders and architects of the program, Josh Makower, MD, will describe the process in detail and explain how he’s used it to launch several start-ups of his own.
Speaker: Josh Makower, MD, NEA Healthcare Team
10:00 – 10:15 Break
  Section V: Innovation Models on the Front Lines of Healthcare
New health innovation models hold the promise of developing needed healthcare solutions by embedding design specialists on the frontlines of healthcare. Novel programs and products are explored while upsides and downsides are probed.
10:15 – 11:00

New Models of Innovation on the Frontlines of Healthcare
Cedars-Sinai and Techstars have partnered to create the Healthcare Accelerator. UCSF has several innovation vehicles including Catalyst, QB3 and the Clinical Innovation Center—enabling healthcare technology entrepreneurs to turn their ideas into breakthrough realities that improve the lives of patients around the world. You'll hear from start-ups who—through their access to leading physicians and researchers—have prototyped, tested and advanced their solutions—and from the center directors themselves who work tirelessly to promote this access. You’ll also hear about unique models of frontline innovation where novel solutions are originating from within healthcare systems.
Moderator: Kat Esser, Center for Care Innovations (CCI)
Panelists:  Kristi Ebong, MPH, MBA, Cedars-Sinai
                   Jessica Chao, UCSF
                   Zack Leman, WELL Health
                   JC Mauricia, HomeHero
                   Jeanette Tsuei, Applied VR

  Section VI: Spotting Success: The Role of Awards
11:00 – 11:45

"Award Winning" Healthcare Design
Many industry awards recognize products that declare benefits to users, society and the entity which brought them to market. This panel will take up the question of what impact awards and award winners have. The influence of awards in healthcare design as well as selection criteria will be explored. 
Moderators: Bill Evans, IDSA, Bridge Design and Ximedica & Aenor Sawyer, MD, MS, UCSF, University of California, San Francisco 
Panelists: DJ O'Neil, Hub Strategy
                 Robert Schwartz, FIDSA, GE Healthcare

11:45 – 1:00 Lunch
  Section VII: Healthcare Value: A Shared Responsibility
As the field of medical design evolves into a multidisciplinary specialty, many successful solutions are being produced. In addition to shared rewards, collaboration offers a unique opportunity to adopt “shared responsibility” in critical areas of patient safety, care outcomes, low resource care delivery and education of future problem solvers. 
1:00 – 1:45 Designing A Culture of Safety
The key opinion leaders in this panel will discuss how cultural interdependency contributes to adverse events in our healthcare system. They'll answer the questions, "How should industrial design address the problems born from this?" and "What role do we have as agents of change?" Panelists also will explore the relationships among the many contributing factors to adverse events in our healthcare system.
Moderator: Sean Hägen, IDSA, BlackHägen Design
Panelists:   Teodor Grantcherov, MD, FACS, PhD, St. Michael's Hospital and University of Toronto
                    Adrienne Green, MD, SFHM, FACP, UCSF
                    Richard Griffith, MD,  Formerly with Albany Medical Center & Becton Dickinson
                    Michael Wiklund, MS, Wiklund R&D
                    Jessica Willing-Pichs, Ximedica
1:45 – 2:30 Designing for All: Healthcare Design for Low Resource Settings
The key opinion leaders in this panel will discuss how cultural interdependency contributes to adverse events in our healthcare system. They'll answer the questions, "How should industrial design address the problems born from this?" and "What role do we have as agents of change?" Panelists also will explore the relationships among the many contributing factors to adverse events in our healthcare system.
Moderator: Amy Lockwood, UCSF
Panelists:  Robert Miros, IDSA, 3rd Stone Design
                   Coleen Sabatini, MD, MPH, UCSF Benioff Children's Hospital
                   Robert Schwartz, FIDSA, GE Healthcare
                   Pierre Theodore, MD, Johnson & Johnson
2:30 – 3:00 Break
3:00 – 3:45 The Future of Medical Design Education
Perspectives from  forward thinking educators and trainees  focused on processes to develop next generation healthcare designers and frontline innovators  Explore new models and venues of training as the fields of Design and Healthcare both embrace the responsibility for developing professionals who are well equipped for collaboration in developing effective healthcare solutions.
Moderator: David Cowan, IDSA, Georgia Institute of Technology
Panelists:   Isabelle Chumfong, MD, SmartDerm, Inc.
                    Emily Finlayson, MD, UCSF
                    Mary Beth Privitera, PhD, FIDSA, University of Cincinnati
                    Shea Tillman, IDSA, AIGA, Auburn University
  Section VIII: The Glass Brain - Neuroplasticity
3:45 – 4:45 Keynote: Technology Meets Neuroscience: A Vision of the Future of Brain Fitness
A fundamental challenge of modern society is the development of effective approaches to enhance brain function and cognition in both the healthy and impaired. For the healthy, this should be a core mission of our educational system—and for the cognitively impaired, this is the primary goal of our medical system. Unfortunately, neither of these systems has met this challenge effectively. Adam Gazzaley, MD, PhD, will describe a novel approach at his renowned lab that uses custom-designed video games to achieve meaningful and sustainable cognitive enhancement via personalized, closed-loop systems (Nature 2013; Neuron 4014). He will share the next stage of the research program, which integrates video games with the latest technological innovations in software (i.e., brain computer interface algorithms, GPU computing, cloud-based analytics) and hardware [i.e., virtual reality, mobile EEG, motion capture, physiological recording devices (watches), transcranial brain stimulation] to further enhance our brain’s information processing systems with the ultimate aim of improving quality of life.
Speaker: Adam Gazzaley, MD, PhD, Neuroscape
4:45 – 5:00 Acknowledgements and Closing Remarks
Bill Evans, IDSA, Bridge Design and Ximedica & Aenor Sawyer, MD, MS, UCSF, co-chairs, IDSA Medical Design Conference