Medical Design Deep Dive 2019 - Session Descriptions


Accelerators in Health Care, Ideation Card Game

David Resnick
Innovation Manager, Penn Medicine’s Center for Health Care Innovation 

Created by Penn Medicine’s Center For Health Care Innovation, Accelerators in Health Care is a collaborative game designed to help clinicians, health care workers, health care designers, and other stakeholders generate ideas to solve some of the biggest issues in medicine.

The game leverages the power of constraints to spark novel ideas in players, as well as generating plenty of smiles. How might you increase organ donors if you had to design a solution like Mary Poppins would? What might it look like to address patient’s social needs if you took an approach like Spirit Airlines? Accelerators in Health Care pushes players to think outside of the box with over 20 unique problem cards and 75 unique 'Booster' cards to help solve them.


When Children are Patients: Listening to and advocating for voices not often heard

Jonathan Podolsky
Senior Vice President Strategy & Service Design, Mad*Pow

This presentation will explore how clinical experiences can powerfully reflect the behaviors and expectations of younger patients. 

We will discuss our work with Cincinnati's Children's Hospital for which Mad*Pow became CCHMC’s trusted partner in leading an effort to build empathy with patients and gain a nuanced, in-depth understanding of what children and families go through as they cope with acute and chronic conditions. This work was the 2019 IQPC Empathy Award Winner.

Jonathan has spent his career improving health experiences. He is a father to a child with a long term complex condition and is an advocate of pediatric patient experience improvement. He sees children as people with unique needs and their patient experience within the context of their childhood journey.


Transforming Healthcare with Interdisciplinary UX

Moni Wolf
Sr Principal Designer for Medical Devices, Microsoft Research

An excellent device design depends on well-integrated, diverse user experiences enabled by both hardware (Industrial Design) and software (User Interface). Interdisciplinary thinking is the key … This is user experience (UX)!

Part 1: From 3 to 4 Healthcare priorities 
Reducing Cost, Improving population health, Enhancing patient experience, Supporting the healthcare workforce

Part 2: Healthcare trends we need to embrace:
Telemedicine, Unified system experiences, VR, AR and MR, Data science and AI

Part 3: Crucial Design Practice
Developing user empathy and practice inclusive design, Creating User Journeys, Embracing interdisciplinary ideation


Design Your Next Competitor

Kathleen Brandenburg
Founder and Chief Design Strategy Officer, IA Collaborative

Matt Alverson
Partner, Business Growth, IA Collaborative

Amy Wicks
Principal Researcher and Design Strategist, IA Collaborative

Across the healthcare landscape, rapidly shifting consumer expectations are eroding traditional competitive barriers, with nimble upstarts seizing on low points of the customer journey to design – and launch –  a more compelling experience. However YOU define your “competition,” in this collaborative workshop, you’ll learn how to identify the unmet needs of your target audience, anticipate unexpected disruptors and create your own next competitor – before someone else does.


The Logic of Story

Byron Wilson
Designer & Lecturer, Art Center

Humans are storytellers. We make sense of the world through the use of story. We package our seemingly non-linear and fragmented life experiences into manageable stories that allow us to make evaluations and understand the complexity of our lives. This tendency is akin to an internal language that seems to be embedded in our biology. As with all language, there is a risk of information loss due to both its degree of accessibility and translational precision. Identifying this risk presents an opportunity for contributing healthcare stakeholders to better understand and meet the needs of our fellow storytellers. As the need for healthcare to evolve swells to a fever-pitch a story-based design approach can offer relief by rooting our work in the art and practice of storytelling.

This talk focuses on the logic and significance of incorporating more story-based concepts of execution and communication in the practice of design within the medical industry. While the mechanisms that drive an effective story are often difficult to understand and can elude the most capable of expert, I will provide two examples of recent professional design work that illustrate the use of a story-based approach for creating new value in healthcare.


AI That Sees the Invisible

Nichole Rouillac, IDSA
Designer and co-founder, level sf

After years of designing and shipping globally-recognized consumer products level design sf is thrilled to be forging partnerships with Silicon Valley’s leading technology companies to use AI for good by bringing medical diagnosis out of the clinic and into the hands of consumers everywhere.   

Take a behind the scenes look into KardiaMobile 6L, the studio’s recent collaboration with AliveCor. AliveCor is a pioneer of FDA-cleared machine learning techniques that enable proactive heart care and recognized by Fast Company as the No.1 artificial intelligence company in 2018. AliveCor’s KardiaMobile 6L is transforming cardiac care by providing the most detailed look into a patient’s heart ever seen on a mobile device. This device is changing the way patients and doctors monitor hearts the world over, breaking down the barriers of access and cost by delivering affordable life-saving ECG technology to patients. 


Eyes Open (Approaching the Changing Future of Medical Device Design)

Greg Johnson
Director of Design, Worrell

From the perspective of Worrell, a design and research firm dedicated to Healthcare, It is clear that the world of medical devices and even the definition of healthcare is changing. The traditional pathways and tools utilized by designers to make informed products are facing a corresponding imperative to adapt. We feel it is important to initiate a dialogue and share experiences with other designers in the industry. New technologies, ethical imperatives, and business needs are propelling us to expand Healthcare into new markets and new populations, at the same time developed markets are redefining the basic assumptions of what a continuum of care means. What does this future look like?

  • How do we capture the needs and nuances of an expanding Global Healthcare market?
  • What are the barriers we will face?
  • What is the impact of increased regulatory scrutiny around usability and how will that change the culture of design in healthcare?
  • How will the entrance of non-traditional players (e.g. consumer companies entering the healthcare industry) potentially impact the future of healthcare?
  • How do we develop tools to address all these new needs?
  • Why the design and research community are perfectly suited to define this future?