Getting It Made Deep Dive 2021

The Getting It Made Deep Dive is built to highlight the critical stages of the industrial design process related to bringing a product out of the conceptual stages and into the marketplace.

A massive effort is required after the initial spark of an idea or initial sketch in order to see a product through to commercialization. Many will struggle and some will fail altogether before ever seeing their product on the shelf or in the hands of consumers. This Deep Dive will focus on how designers today can be best prepared to lead a project to success and ensure that end-users receive a valuable and enduring product experience. 

Join us online for two days on March 17 & 18, 2021 (4 hours each day) to hear from talented designers with proven product development track records who work across a broad spectrum of industries, including automotive/transportation, consumer products, fashion/street wear, home goods, and much more. These industry leaders will share their stories and experiences with the Getting It Made Deep Dive audience in an effort to provide insights and practical guidance that you can quickly implement into your own practice. 

Topics expected to be covered include (but are not limited to): prototyping, testing & validation, color/material/finish selection, tooling, vendor sourcing, manufacturing, distribution, sales channels, marketing, local vs. overseas manufacturing, crowdfunding vs. venture funding, and micro vs. macro production.

Emcees

Industrial Designer, Michael DiTullo, LLC 

Design Manager, Microsoft

Speakers

Greg Bass

Telegraph Studio

Bradley Bowers

Bradley L. Bowers

Alyssa Coletti, IDSA

Nonfiction Creative

Michael DiTullo, IDSA

Michael DiTullo LLC

Barry Diener

Stratasys

Tom Keegan, IDSA

Tact Product Development

Wai-Loong Lim

Y Studios

Sue Magnusson

Lucid Motors

Colton Mehlhoff

Stratasys

Kirk Morris, IDSA

Bradshaw Home

Gavin Rea

Kiwico

Yariv Sade

Stratasys

Beatrice Santiccioli

Beatrice Santiccioli Design Inc.

Kevin Stark

Stark Scott Studio LLC

Evan Stolatis

Stolatis Fabrication LLC

Moni Wolf

Microsoft

Event Videos