On February 17th IDSA-WI will up the ante again by gathering in *three* separate locations to tackle this common topic:
Trade shows: Yea or Trade shows: Nay? CES has recently come and gone, along with several other anagram-emblazoned events (KBIS, SHOT, NAMM, IBS, etc...). Do you go, and if you do how do you make the most of it? Pictures, trendspotting, PowerPoint decks, YouTube channels... Of the countless ways to mine these events for intelligence and share it with your colleagues, what works for you?