Medical Design Conference 2018 | Schedule


Thursday, March 29


Breakfast Session, sponsored by Eastman

Speaker | Ellen Turner, Eastman Chemical Company

9:15–9:30 Welcome | Bryce Rutter,  PhD, IDSA, Chair, IDSA Medical Design Conference; Founder & CEO, Metaphase
9:30–10:00 “We’re Here for the Humans!” 

Robert Schwartz, FIDSA, shares how GE Healthcare’s Global Design and User Experience Team is able to get things done in a complex global business environment by making it about everybody else, being subversive with goodness in our hearts, recruiting the army we don’t control—and always putting patients and their families at the center of our work.

Speaker: Bob Schwartz, FIDSA, GE Healthcare


How Robotics Has Forever Changed Surgery
How has robotically-assisted surgery changed the operating room? What does it look like and how is it different? Kate Knudsen and Philip Thompson, Intuitive Surgical, take a closer look at robotically-assisted surgery, where it fits, how it has impacted the OR and what unique design and human factors considerations it brings.

Speaker: Katie Knudsen and Philip Thompson, Intuitive Surgical


Surgical Black Box: Using Data to Enhance Human Performance and Improve Patient Safety
Surgeons of today have access to some of the most remarkable equipment that enables them to perform advanced procedures to cure disease and save lives. However, while the equipment has evolved, the safety culture, practice and performance of surgeons has very much remained the same.

Teodor Grantcharov MD, FACS, PhD, staff surgeon and professor of surgery at St. Michael’s Hospital, University of Toronto asks, “What if doctors and nurses learned from their mistakes, repeated their successes and became cognizant of near-misses? What if technology could quantify everything in the operating room and helped surgeons reach new levels of performance and that data could be analyzed and shared around the world?”

Dr. Grantcharov introduces the OR Black Box—an innovative technological platform that synchronizes data from every source in the surgical theatre and enables surgeons to review their work, predict patient outcomes and save patient lives.

Speaker: Teodor Grantcharov, MD, FACS, PhD, University of Toronto


Coffee Break sponsored by Covestro

11:30–12:00pm "Alexa, What's Wrong with Me?"
Amazon’s Echo is just one example of how the anticipated, hands-free, screen-free, zero-UI world will change consumers’ lives. It will change the way we deliver healthcare—whether allowing physicians to access multiple layers of patient information and cross reference drugs without turning to their keyboards, or allowing an elderly person to receive reminders to complete physiotherapy regimens.

Aidan Petrie, co-founder/CIO of Ximedica, finds natural language communication combined with sensors and analytics holds a vast promise to return to the personal touch, but with added access to the appropriate information served in a digestible form. The application of zero-UI in health care will challenge the system to the core at home, on the exam table and in the hospital; redefine the patient-doctor relationship; and personalize the delivery of care—leading to better outcomes at lower cost.

Speaker: Aidan Petrie, Ximedica


Advanced Methods for Use In Optimization of Medical Device HFE Performance
The integration of new, high data rate collection methodologies into unified data streams for use in optimization of drug delivery device HFE performance is providing device designers with unprecedented levels of feedback. Objective measurement of the HFE performance of drug delivery devices is well known to be a complex problem requiring new, science-based measurement methodologies and data analysis techniques.

Charles Mauro, CHFP, IDSA, presents case studies demonstrating how advanced methodologies including 3D spatial tracking, micro-facial expression analysis, high data rate EMGs, Newtonian force measurement, cognitive workload analysis and advanced eye tracking have been integrated into unified data streams. They produce massive amounts of HFE performance data that sheds new light on how to measure HFE performance of drug delivery devices and related labeling.

Mauro will provide insights into how the objective HFE performance of certain patient populations varies from the available research literature and related FDA guidance.

Speaker: Charles Mauro, CHFP, IDSA, MAURO Usability Science


The Virtual Reality of Healthcare
Virtual reality (VR) is changing the landscape of healthcare. From use cases in emergency medicine and surgery to therapeutic applications in psychiatry, the technology is evolving at such a rapid pace that it warrants space in our hospitals and clinics.

However, most healthcare systems, despite having the desire to innovate in this area, often do not know where to begin. Illustrated with examples from her own journey co-founding Jefferson's AR / VR initiative and leading the design of its flagship study and product, Pavitra Krishnamani, MS, will make the case for using virtual reality to enhance medical practice and education.
She will discuss what it takes to design VR solutions to healthcare challenges and why it is important to collaborate with clinicians throughout the process—underlining the need for research in this space to VR technology that is safe and useful for patients.

Speaker: Pavitra Krishnamani, MS, Thomas Jefferson University


LUNCH sponsored by Sherwin Williams & THRIVE

Welding the Bariatric Experience with the Healthcare Service Delivery Environment
Obesity is a complex health condition that is misunderstood greatly—and persons living with obesity have been stereotyped negatively. Designing healthcare service spaces and furnishings for patients with obesity is a wicked problem. With obesity reaching epidemic proportions worldwide, there is a high demand for spaces and furnishings that promote participation in healthcare services and dignity for persons with obesity.

Assistant Professor Mary Forhan, PhD, and Associate Professor Robert Lederer, IDSA, are from the Faculty of Rehabilitation Medicine at the University of Alberta in Canada. They will share the process and results of an interdisciplinary collaboration of healthcare administrators and practitioners, industrial design students, occupational therapists, obesity advocates, industrial designers and researchers who are working with a hospital to create a bariatric friendly environment. The goal: to improve quality of care, reduce in-hospital length-of-stay and protect patients and care providers from injury. 

Speakers: Mary Forhan, PhD & Rob Lederer, IDSA, University of Alberta


Opioids: Designing for a Public Health Crisis

The opioid crisis in the United States is making global headlines. The fight against the dramatically escalating problem is one of the few areas of common ground in today’s political theater. Charles Austen Angell, FIDSA, will address the life-threatening issue from a design thinking perspective. He will review and discuss the technologies, legislative barriers and challenges within this space including:

  • Overview of opioids in America 
  • History and contributing factors
  • Recent evolution and escalation
  • Legislation and intervention
  • Current technology and design solutions
  • Potential Futurescape

Join Angell as he explores the role that design can play in addressing the crisis.

Speaker: Austen Angell, FIDSA, Modern Edge


Empathic by Design: Care in the Age of Patient Experience
We are in the age of the empowered patient. Evolving healthcare organizations are rapidly shifting from volume of procedures to quality of experience to deliver better patient-centered care. But patients’ care journeys today are fragmented—punctuated by ambiguity and unpredictability. The responsibility for managing this complexity often is pushed to patients and caregivers, leading to frustration and anxiety.

Chris Rockwell of Lextant will explore the empathic care model and the attributes that define care-driven services. Empathic care is an ideal service framework used to guide healthcare systems design and evaluate patient experiences; it’s a model that adds calmness and clarity to the life, health and longevity to the patient. 

Rockwell will dive into the ten principles for empathic care and demonstrate how attendees immediately can design processes, technologies and environments for an improved care journey, and why this is crucial for the future of the industry. 

Speaker: Chris Rockwell, Lextant


Better Together: Advancing the Design Process by Mixing Augmented Reality and Physical Prototypes

Blurring the line between the physical and digital environment, augmented reality (AR) is a new frontier for industrial design. Its integration into the product development process continues the tradition of advancing ID in parallel with technology.

By selectively mixing AR and physical prototypes, development teams can leverage the benefits of both and overcome the limitations that arise when they are used independently. Through case studies and simulated examples, Bobby Garfield and Alex Dupont of Radius will share insights on how AR can be integrated seamlessly with traditional processes. They’ll focus on pairing “off the shelf” AR hardware (i.e., Microsoft HoloLens) and traditional ID and human factors principles and techniques.

Speakers: Bobby Garfield & Alex Dupont, Radius


Coffee Break sponsored by SABIC
4:30–5:00 Through the Eyes of a Designer Turned Clinician
Healthcare delivery encompasses an impressive array of technological advancements used every day to save countless lives and ameliorate suffering. Despite immense progress, clinicians and patients must endure frustrations from the devices and systems they use to get their respective jobs done to deliver care and recover from illness.

As an industrial designer-turned-medical student now at Tufts University, Lynde Lutzow has filled her notebooks not only with lab values and disease pathophysiology, but sketches and storyboards representing critical areas of opportunity.
From the morning’s first 4am coffee to the midnight appendectomy, a typical day for medical teams and patient experiences will be shared by Lutzow, along with the top five insights and opportunity areas based on her experiences on the wards and in the operating room. Participants will gain a deeper, contextual understanding of how clinicians work in real life to deliver patient care and a focused list of high yield design opportunities.

Speaker: Lynde Kintner Lutzow, Tufts University School of Medicine

5:00–5:30 TEACHING THE FUTURE: Healthcare Designers
Daily, we witness the changing definition and scope of healthcare challenges and their effective and sustainable solutions at the product and service levels. We are deluged with the phrase “design thinking” within the disciplines of design and among the general public.

In tandem are the terms interdisciplinary, cross-disciplinary, transdisciplinary and collaboration—commonplace adjectives for new and old initiatives. What is the intersection of these phenomena in design education? As a University City—a newly defined category of city that has a diversified economy around a major research university—Lexington and the University of Kentucky are well-positioned for a 21st century program in product design with an emphasis on healthcare.

Mitzi Vernon, IDSA, dean of the College of Design at the University of Kentucky, explores the structure of a modern curriculum that invests in collaborative connections—mining the hidden potential across campus. She’ll also address a concept of stackable and flexible curricular units for the student of the future.

Speaker: Mitzi Vernon, IDSA, University of Kentucky

5:30–6:15 Panel Discussion | Moderated by Mitzi Vernon, IDSA, University of Kentucky
6:15–6:30 Closing Remarks | Bryce Rutter, PhD, IDSA

Thank You to Our Sponsors, Media Partners & Exhibitors

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