Medical Design Conference 2018 | Pre-Conference Speakers


Wednesday, March 28


Contextual Inquiry in the Clinical Environment

Sean Hägen, IDSA, HFES, leads a comprehensive, overview course on how to plan, execute and analyze contextual Inquiry (CI) methodology in the clinical environment. The US Food and Drug Administration (FDA) and International Electrotechnical Commission (IEC) have recognized the inherent value of CI as an integral part of developing medical devices, so this methodology is a key component during the generative concept phase and feasibility phase of a product. Beyond the overview of the process presented in a classroom, participants will be able to apply their techniques in a high fidelity simulated operating room where actors are performing a surgery. The class will divide into groups to take turns applying newly learned skills in the OR, then debrief on what they observed. The surrogate clinicians are scripted to portray certain use errors so learners should have discovered patterns of behavior analogous to a real-life site visit in a hospital. Experience:

  • What is CI and why do we need to do it?
  • What is the difference between CI and ethnography?
  • Process overview
  • Team roles
  • Data collection tools
  • Checklist of what to do and when
  • Recruiting, screening and access
  • Administrative documentation
  • Data analysis & coding, findings and translation
  • Deliverables & mapping, insights & synthesis
  • Communication of results & conclusion

This course is designed for industrial designers, human factors engineers, user experience designers, user researchers, interaction designers, marketing, product design teams and anyone interested in understanding end-users.                               

Workshop Lead: Sean Hägen, IDSA, HFES, BlackHägen Design


LUNCH (on your own)


Unlocking New Value through Healthcare Experience Mapping

The consumerization of healthcare is in full swing with consumers rapidly emerging as the fastest growing payer in the industry. They are many. And they are powerful. But they are also confused and frustrated, creating one of the major issues in healthcare today. Organizations that skillfully create and consistently deliver the whole experience for a procedure, service or care journey can reap huge rewards including enhanced patient satisfaction, increased revenue and improved levels of staff retention. 

Jonathan Dalton, IDSA, and Trent Kahute, IDSA, of THRIVE will lead a workshop to give healthcare and design professionals responsible for the delivery of the overall patient experience—the practical tools and methods needed to identify unmet needs, frame opportunities for new value creation and ultimately deliver compelling experiences for patients and other caregivers. 

This interactive workshop introduces THRIVE’s system of experience mapping for healthcare services and medical procedures. Participants will be introduced to the tools and analytical techniques of contextual inquiry, experience mapping, and opportunity identification. They will then apply them to a simulated birth at Boston Children’s simulation lab, observing the stages of Active Labor, Transition Labor, Pushing, Birth, Delivery of the Placenta and early Recovery. The final activity will be analyzing the overall experience as a journey from a single or multi-stakeholder perspective, uncovering pain points, needs, and moments of truth, and identifying opportunities, interventions and strategies for value creation.

You will learn how to:

  • Capture the behaviors, flows and the emotions of people in a medical context over the course of a defined experience or procedure.
  • Visually map the interactions between a patient, physicians and caregivers in each procedure.
  • Identify and contextualize the unmet needs of patients, physicians and other caregivers.
  • Note gaps in the patient experience and use them as a basis for identifying new opportunities.
  • Focus on solving the right problems and opportunities that generate the greatest value by taking an outside-in view that cuts across functional silos.

Who should attend? Anyone who is responsible for, or involved in, the development of medical devices and the delivery of the patient experience in the healthcare sector. This includes professionals who are currently serving as (or aspire to be):

  • Medical device designers & engineers
  • Healthcare service designers
  • Human factors engineers
  • Design researchers & innovation strategists 
  • R&D managers & engineers
  • Customer experience officers (CXOs)

Workshop Leads: Jon Dalton, IDSA & Trent Kahute, IDSA, THRIVE

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