West District Design Conference 2017 | Schedule


SUNDAY April 23

  University of Oregon, Portland
White Stag Building
70NW Couch St. 

1:00 – 1:15

Welcome & Introduction | Jason Belaire, IDSA, ENFOQUE Design, West District VP

1:15 – 2:15

Sketch On! A Workshop
Sketching is a visual language, capturing ideas on paper, and these days, on a screen. There is a foundation and there are rules to this visual language. Come sketch with Jeff Smith, IDSA, education manager for Autodesk, in a hands-on workshop. He will lead participants through a series of drills followed by the “how” and “why.” Smith has a simple theory—practicing with the right skills, everyone can improve!

Speaker: Jeff Smith, IDSA, Autodesk

2:15 – 2:45

If Only da Vinci Had An Augmented Reality Headset
Is there a way to develop an experience in real time? Designers are poised to enter a new realm where augmented reality (AR) can totally redefine the design process. Are you ready?

Stephan Clambaneva, IDSA, director/design business consultant at Dessault Systèmes, will bring you up-to-speed on the latest AR/VR technologies and help you prepare to become an “augmented designer.”

Speaker: Stephan Clambaneva, IDSA, Dassault Systèmes

2:45 – 3:15

Surround 360: The Challenge of Building Open Source Hardware

Facebook has lots of experience building open source software to spur innovation. When the company looked at the 3D 360 camera market, it saw an opportunity to help.

But since the software and hardware in cameras needs to be so tightly integrated, Facebook had to do something new—create open source hardware while designing new techniques for building, explaining and documenting work.

Joyce Hsu, design lead at Facebook Surround 360, will walk you through the process of designing cutting edge hardware with off-the-shelf parts and show you how the company iterated on the hardware to make it not only easy to use—but easy to build. She’ll also share techniques used to document work and make it as easy as possible for people to experiment and build off the Facebook platform.

It’s a journey that’s caught the attention of WiredTech Crunch and The Verge.

Speaker: Joyce Hsu, Facebook Surround 360

3:15 – 3:45

P/A:A Fusion of Maslow & Cambell’s Concepts into a Design Thinking Methodology
For more than forty years, Ravi Sawhney, FIDSA, has been designing and innovating for start-up companies—from innovators, such as KOR Water, to some of the largest, well-known brands including Pepsi, Sharp and Unilever.

In each case, his repeatable, scalable and universal tool has guided his RKS team to connect with the audiences it serves. Design is no longer just about winning awards and creating great portfolios—it’s much more. So often, RKS has helped improve the quality of people’s lives and provided levels of self-esteem that can only be created through insights into the “self.” P/A helps all stakeholders connect and relate to global audiences and their environments in ways that may be impossible otherwise.

Speaker: Ravi Sawhney, FIDSA, RKS Design

3:45 – 4:15

Coffee Break
4:15 – 4:45

Building Blocks of Play
Play: how do you create it? The things we make at Pinterest give people the ability to tinker with everyday possibilities. We strive to create seamless product experiences through clarity, consistency, efficiency and collective intelligence, so that people can design their lives Pin by Pin.

Product Designer Long Cheng shares the Pinterest studio’s design language system which encourages that very idea. 

Speaker: Long Cheng, Pinterest

4:45 – 5:15

Education Talks

5:15 – 5:45

Digital to Physical: How to Simulate and Stimulate the Design Process
Virtual reality (VR) is not just a tool for marketing entertainment or helping your company sell its unique value propositions. Instead, it promotes engagement and interaction with customers and stakeholders in another way—offering a more captivating experience. 

During this talk, we will demystify the marketing, technical hardware and software assumptions of this technology. We'll take a look at the do’s and don’ts of VR film techniques and storyboarding and learn how to plan effectively for VR in the design process. Now—more than ever before—this immersion tool can help designers to evoke emotions—ultimately playing a powerful role in bringing creative concepts to life. 

Join Alan Lee, founder and director of Uber Digital, to learn how to simulate and stimulate your own design process for successful collaboration and innovations in the market place.

Speaker: Alan Lee, Uber Digital

5:45 – 6:45

Portfolio Review

6:45 – 9:30

Opening Reception | Wacom, 1455 NW irving St. Suite 110 (street parking only. Approx. 1 mile from White Stag Building)


MONDAY April 24

8:30 – 9:15

Morning Coffee

9:15 – 9:45

Future Tense: Virtual, Augmented and Autonomous

The future is formed through the resolution of tensions: healthcare equity v cost; climate change v industry; connectivity v privacy; human versus AI and machine control. 

When one set of tensions is resolved it often sends ripples through society—dramatically upending other markets and economic sectors. Charles Austen Angell, FIDSA, will explore the impact of augmented and virtual reality, artificial intelligence and autonomous vehicles on society, and discuss the dramatic challenges that designers will need to help resolve in our brave new world.

Speaker: Austen Angell, FIDSA, Modern Edge

9:45 – 10:45

Student Merit Presentations | Session 1

10:45 – 11:15

After ID: A Framework for Staying Relevant as the Designer of Tomorrow
Not that long ago, the design order of the day was technical drawing. Today, designers are grappling with questions of artificial intelligence (AI) and virtual reality (VR). If there’s one thing that Markus Wierzoch, executive creative director of Artefact, has learned in his career—it’s that change is the only constant in the world of design.

Wierzoch will discuss how to build a career in industrial design so that you can adapt, grow and evolve your expertise in a profession that is always changing and pushing the cutting edge. He will share how new technology and thinking is changing our process, the product of our work and the responsibility that comes with it.

Pulling from his own career experiences and the changes he has seen, Wierzoch will share his framework of post-industrial design that has helped him stay relevant in today’s fast-paced culture that is rich in information and shifts.

Speaker: Markus Wierzoch, Artefact

11:15 – 12:15

Student Merit Presentations | Session 2

12:15 – 1:15


1:15 – 1:45

Why So Serious? Roughly 87 Rules of Creative Play
Think big—or small! Building on years of experience in ‘Big Consulting’ the founding partner of Evolve Collaborative, Christian Freissler, talks about insight, design and innovation from a ‘smaller’ perspective.

“If great design was as simple as following a rulebook, everyone would have a million dollar company!” Design thinking is causing a stir in the boardroom and we are at a point in time where designers are getting the kudos they have been dreaming of for years. So why are we so serious about everything? It’s time to bring a little bit of creative play into your process to foster an environment where designers, clients and users can play and create together.

Evolve Collaborative will walk you through a few rules of creative play that combine tips, tools and tricks with knowing when to apply them and how to break them.

Why 87? Why the [insert creative swear word] not!

Speaker: Christian Freissler, Evolve Collaborative

1:45 – 2:15

The Importance of Industrial Design in the Evolving XR Landscape
Dylan Urquidi will discuss the intersection and importance of industrial design in the current VR landscape, and how it will evolve as the industry and society move toward an XR (AR/MR/VR) paradigm.

He will explore the role that amorphic ID will play in creating adaptive virtual aesthetics and how that combination will contribute to the adoption of “always on” XR lifestyles. Urquidi also will cover the new skillsets and design methodologies that savvy industrial designers can employ, in order to be better prepared for the impending XR market and consumer base.

Speaker: Dylan Urquidi, Unity Labs

2:15 – 3:15

How Designers Can Build a Bridge to the Future
Across industries, designers are challenged with developing products and experiences that often leverage emergent technologies. Now, there are a multitude of new technologies that require creativity and innovative thinking—such as artificial intelligence (AI) and machine learning, immersive media, conversational user interfaces (UI) and more—with the capacity to help solve customer problems in new ways, in the hands of the right team.

Design also bears the responsibility of navigating between future visions and current realities. Design Fellow and VP of Design at Intuit—Dickon Isaacs, IDSA—believes designers can be and often are uniquely equipped with the tools to navigate from “Where we are” to “How do we get there?”—as well as—“Is this some place we want to go?”

Speaker: Dickon Isaacs, IDSA, Intuit

3:15 – 3:45

Coffee Break

3:45 – 4:00

Conference Recap & Panel Introduction

4:00 – 5:00  Panel Discussion | Moderated by Surya Vanka, AUTHENTIC

5:00 – 5:15

Student Merit Award Winner Announced | Josh Nelson, IDSA, West District Education Rep

5:15 – 5:30

Closing Remarks | Jason Belaire, IDSA, ENFOQUE Design, West District VP