UX Researcher, Amazon
IDEA Jury Member 2022-23
Emily McNamara's career began with research in a neuropsychology lab, pivoted towards design in architecture ﬁrms, honed into design strategy and returned to a new iteration of research. Because of her broad experience, Emily is comfortable and conﬁdent working with both blue sky creatives and hard core engineers.
Her approach is rigorous, thoughtful, focused and passionate. Her interest is in exploring possibilities, rather than problem-solving—speciﬁcally framing challenges around people’s behaviors and interests to identify opportunities. Most of her experience has been in hardware, with speciﬁc interests in health/wellness and the older adult population.