GROUNDING EXPERIENCE

EMPATHIZING IN FUTURE SERVICE DESIGN
Author:
Wei Wang
Company/School:
Georgia Institute of Design

 

This study focuses on how to effectively conduct a service design project with low-cost empathizing tools in order to extend the scale of the service design project from a smaller scale (like a project restricting the examination to a carpool composed of autonomous vehicles) to a larger scaled project that would encompass future trends in transportation systems. Because of the constraints of the classroom and studio space and scheduling, educators are often unable to integrate user experience scenarios that can translate into more comprehensive design studies. However, various methods of empathizing, from storyboarding to journey mapping can be used to simulate the service needs scenario so that design solutions can be generated (Kouprie & Visser, 2009).

 

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