BUILDING WORD-BASED COMMUNICATION SKILLS

TRANSLATING VISUAL IMAGERY INTO WORDS
Author:
Richard Fry
Company/School:
Brigham Young University

 

On a recent, five-day field trip, junior-level industrial design students met articulate design professionals who unknowingly demonstrated their ability to communicate effectively with process partners across multiple disciplines. These professional designers, with their honed communication skills, enabled design in their organizations to be elevated and valued to levels that were beyond the students current understanding about what design was and what designers could accomplish. The visits were transformative. Tom Greever, in his book Articulating Design Decisions summarizes this experience with the idea that, “Communicating about the designs was more important than the designs themselves.” (Greever, 2018)

While theoretically understanding the role of multiple modes of communications, students are very comfortable sticking with visual communication – models, sketches, renderings, image boards, etc. They like to (...read more)

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