Interviews

The Questions | Vas Obeyesekere | Point Innovation

His modular concept for a computer that can transform between mobile and home computing configurations claimed the People’s Vote Award in the ReGeneration: International Green Computing Design Competition, sponsored by Dell and endorsed by IDSA.

The Questions | Shane Meeker | Procter & Gamble

Every design tells a story and every story needs a hero. But being a hero isn't simply a matter of donning a cape and saving the day with a sketch. P&G's Shane Meeker talks journeys, heroes and design.

The Questions | Ann-Marie Conrado, IDSA | University of Notre Dame

The next generation of designers will be increasingly deployed to various parts of the developing world to help solve problems associated with growing into the 21st (or 22nd) century. As that happens, they’re likely to act as teachers as well as designers. Ann-Marie Conrado is writing a blueprint for all of them.

The Questions | Chris Rockwell, IDSA | Lextant

Chris Rockwell, IDSA, the president and founder of IDSA Patron Lextant, is based in Columbus where his user experience consultancy helps clients like Microsoft, P&G, Motorola, Whirlpool, American Eagle, Cardinal Health and Johnson & Johnson deliver products and solutions aligned with the emotional, behavioral and experiential needs of their customers. The Lextant team works in a spectrum of domains that includes consumer package goods, health care systems, durable goods, retail apparel, consumer electronics and information technology systems.

The Questions | George Daniels, IDSA | Hewlett-Packard (HP)

Based in Houston, George Daniels, IDSA is design navigator at the HP Enterprise Design and Customer Experience Center. He is primarily responsible for the development of HP Enterprise Design strategy and its tactical implementation for all HP Enterprise hardware products and much of its software, which represents one-third of HP’s global business. His team’s core competencies include industrial design, human factors and user experience design.

The Questions | Brian Matt, IDSA | Altitude

As founder and CEO of Altitude, an IDSA Patron and innovation firm located in the Boston area, Brian Matt, IDSA leads a company that works in design strategy, design innovation, product realization and brand communications for a client roster that includes Black & Decker, Under Armour, Briggs & Stratton, Timex, Microsoft, Motorola, Nike, Bose, Rubbermaid, Sony, Toyota and Thermo Scientific

The Questions | John Edson, IDSA | LUNAR

John Edson, IDSA, the San Francisco-based President of IDSA Patron LUNAR, is primarily responsible for building new programs for clients with the right innovation processes led by the right creative team to make a real difference for clients. His experience includes managing the birth of successful products for Philips, Motorola, InFocus and a number of startups.

In this Q&A, he talks process and shares some insights on the LUNAR way of doing business:

The Questions | Charles Jones, FIDSA | Masco Corporation

Masco Corp., a $12B global building products company and an IDSA Patron, hired Charles Jones, FIDSA as the company’s very first chief design officer (CDO) to be responsible for the enterprise leadership of design strategies across Masco's 29 global business units. In that role, Jones leads design teams on four continents that work in a wide range of product categories, including plumbing (faucets, showering systems, bathing products), architectural products (cabinets, windows and hardware) and coatings (industrial and residential paint and coatings).

The Questions | Bryce Rutter, IDSA | Metaphase

As founder and CEO of Metaphase Design Group, Bryce Rutter, Ph.D., IDSA has built a research, ergonomics & design innovation and business strategy firm that has special expertise in the fields of handheld product design and physical & cognitive ergonomics. Metaphase, an IDSA Patron, has demonstrated thought leadership via its work for clients like Sony, Pfizer, Microsoft, Dell, LG, Gatorade, Kraft, Kellogg’s, McDonald’s, Rubbermaid, John Deer, Bayer and Revlon.

The Questions | Charles Jones, FIDSA | Newell Rubbermaid

Newell Rubbermaid Inc.,an S&P 500 company, recently hired Charles Jones, FIDSA as its chief design and research & development officer. Newell Rubbermaid is a global marketer of consumer and commercial products with 2012 sales of approximately $5.9 billion and a strong portfolio of leading brands, including Rubbermaid®, Sharpie®, Graco®, Calphalon®, Irwin®, Lenox®, Levolor®, Paper Mate®, Dymo®, Waterman®, Parker®, Goody®, Rubbermaid Commercial Products® and Aprica®. Newell Rubbermaid’s brands are trusted in more than 90 percent of U.S.

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