The Questions | Steve Elliott, IDSA | PTI Design

PTI Design taps into more than 25 years of experience to bring great products to market. Their ideation team, designers, engineers and manufacturing experts work closely together – from that first “napkin” sketch and preliminary design to performance engineering and manufacturability – to ensure efficient delivery of great, high-quality products. They specilaize in industrial design, conceptual design, product development and design, design for manufacturing, prototyping and performance engineering.

The Questions | Stephen Wurth, IDSA | Nestle R+D

If you really want to design for business, you may just have to relinquish a little bit of the idea of ownership of “your” design. Teamwork, says Stephen Wurth, can be a good strategy for climbing the corporate design ladder. He shared that advice and reported on the state of design in St. Louis in this conversation.

The Questions | Thomas Parel | Concept Center International

“The best designs skate the edge of functional engineering, manufacturing feasibility and emotional aesthetics.” That founding principle of “ninjaneering” is just one of the design nuggets Thomas Parel shared in this interview.

The Questions | Craig Berman | gravitytank

He’s fueled by coffee. He’s a blogger, a photographer and a graphic facilitator. He’s been known to take inspiration from classic Robert Palmer music videos. Somehow, “designer” doesn’t quite encapsulate Craighton Berman. But it is a good starting point for getting to know him.

The Questions | Asher Dunn, IDSA | Keeseh Studios

Some designers begin their design careers very early. But few get their start while they’re still wearing diapers. Asher Dunn is one of those few. The founder of Keeseh Studios reveals a bit more of his own life story and discusses a new way to build a collaborative design environment.

The Questions | Joe Gebbia | AirBnB, Ecolect

He’s a serial entrepreneur. He’s an advocate for “human sustainability.” And he’s the guy who designed a more comfortable way for you to endure a crit—or anything else that requires lengthy periods of sitting. Meet Joe Gebbia, IDSA. He’s the first subject of our new interview series, WHOSNEXT.

The Questions | Jessie Storey

If you can make an award-winning movie, then you should also be qualified to help design the office environment of the future, right? After all, a good designer should be a good storyteller, too. Jessie Storey certainly has a lock on both.

APRIL 2008 - A native of Leesburg, VA, Jessie Storey began studying engineering but migrated to ID during her first year at Virginia Tech after figuring out that design was what she wanted to do. She completed her studies in 2005 and now resides in Grand Rapids, MI where she works for Steelcase, Inc.

The Questions | Braden Jones | Xyron

A Luc Besson film led him toward ID. Now, he’s helping to redesign the craft industry. Among other things. Braden Jones, IDSA shares with us his thoughts on visual communication, design management and the state of ID in AZ.

The Questions | Femme Den | Smart Design

DECEMBER 2008—In advance of an IDSA-sponsored presentation that Smart Design’s Femme Den group will deliver in Las Vegas at the 2009 CES, this edition of the WHOSNEXT series engages with the group and drills into the challenges of being a female consumer as well as the design opportunities their currently unmet needs present.

The Questions | Alex Diener, IDSA | Pensar

APRIL 2009 - After a chance brush with design, Alex Diener chose to study ID at Western Washington University under Arunas Oslapas and Indle King. He’s since worked for SonoSite Ultrasound and Ziba; and is now creative director for Pensar. By drawing animals in motion, Alex Diener learned how to draw quickly with a strong gestural sense. That’s not all it taught him, though. And it’s not the only lesson he’s acquired thus far in his career. Pensar’s Creative Director shares several others in this conversation.