University of South California Iovine and Young Academy



The USC Iovine and Young Academy’s Master of Science in Product Innovation offers a revolutionary new degree for advanced students wishing to pursue product design for the 21st century. Reimagining the traditional concept of a product to encompass not just physical objects but also virtual, multi-dimensional and cross-platform devices, environments and experiences, this groundbreaking program provides students with an expertise in the development and launch of products that address the needs of a technology-enhanced global society. In addition to developing proficiency in collaborative design methodologies, students also learn to work within existing product ecosystems to take ideas from concept through prototyping, funding, manufacturing, marketing and distribution, and to envision new models for product-driven businesses.


Launched in 2013 with a major gift from the founders of Beats by Dre, Jimmy Iovine and Andre “Dr. Dre” Young, the Academy is singularly equipped to take on the transformation of the industrial design degree. Utilizing the Academy’s signature cohort model, the program allows students from diverse backgrounds and areas of practice — including design, engineering, computer science, architecture, and visual and interactive media — to combine their knowledge and experience, and ideate bold solutions to society’s needs. Ideas developed by Academy students will define the next century of consumer- and user-based industries, and revolutionize the practice of product design. 




Degrees Offered

Master of Science in Product Innovation


Jessica Vernon
Associate Dean for Admission and Student Affairs

USC Iovine and Young Academy
3780 Watt Way, 201
Los Angeles, CA 90089

NASAD Accredited



Are You One of Us?


The Master of Science in Product Innovation is a two-year, full-time graduate degree program, and admission to the Academy is highly selective. Applicants should hold an undergraduate degree in a design-related field, including but not necessarily limited to: graphic, industrial, product (including fashion), UI/UX or interaction design (including games); select areas of engineering; and architecture. Applicants who possess equivalent professional experience or who hold degrees in other fields, including entrepreneurship or business, are welcome to apply and will be considered on a case-by-case basis.

In addition to the traditional two-year course of  study for applicants holding a qualified bachelor’s degree, the MS in Product Innovation also offers a progressive option for select USC undergraduates who wish to begin work on the master’s degree while simultaneously completing their USC bachelor’s degree. Detailed application instructions can be found at

Application Deadline: Jaunary 15 for fall admission


Student Projects