University of Cincinnati


Industrial design is concerned with the appearance and usefulness of manufactured goods. Industrial designers work on a wide array of products, from cars to shoes to medical equipment to toys. Product design involves the synthesis of a variety of diverse requirements and values into a coherent creation. Among such requirements and values are functional suitability, aesthetics, technical performance, economic resources and constraints, social and cultural issues, environmental concerns and human comfort.

In UC's industrial design program, students learn to emphasize the humanistic qualities of products of mass production with special consideration for comfort, safety and visual satisfaction which they may bring to the users. In a curriculum balanced between academic and studio requirements, students are able to develop creativity, visual communication skills, hands-on experience with technology, and the ability to conduct design research in interdisciplinary collaboration. The program promotes critical thinking and innovative solutions for the future through strategic research with an emphasis and understanding of global impact, sustainability and collaborative partnerships. Industrial design students apply the highest standards of conceptual sophistication, aesthetics and craftsmanship at every level of study.

In the third year, students choose to focus on product design or transportation design.



Degrees Offered

Bachelor of Science in Design

NASAD Accredited



University of Cincinnati 
College of Design, Architecture, Art and Planning
School of Design
Cincinnati, OH 45221-0016
Student Chapter Advisor: Peter Chamberlain, IDSA