In Industrial Design, the development of a three-dimensional physical model has typically been viewed as a critical part of the design process.  Current computer technology has the potential to change the traditional modeling methodologies and to provide new ways to deliver digital 3D models and data. The paper will explore these potential modeling methodologies and propose a specific use of computer based 3D modeling for the design development process. The authors posit that the use of Augmented Reality technology, to create virtual product models, addresses the inherent difficulties with the delivery of physical models and also facilitates sharing feedback with all constituents involved in the design process. Integrating the emerging Augmented Reality technology into the product design process may offer a viable solution for working in the globalized, data driven design environment. The authors would also suggest that interactive media production, including feedback derived from user experience and usability testing is an essential part of the iterative design process for products. Therefore, the paper will explore the potential to link usability data to these virtual product models, allow for feedback to be collected during the viewing of these models and the archiving of this data for each revision in the iterative design process.