Eddie Licitra, IDSA
Associate Design Director, McKinsey & Company
Eddie Licitra is an Associate Design Director with McKinsey & Company in San Francisco. He works with multi-disciplinary teams of researchers, consultants, designers, and engineers to help companies create what's next. Previously, Licitra worked on design teams at Native Design, Ammunition Group, Coca-Cola, and Speck Products creating new product categories for major power tool companies, researching the automotive industry, designing high-end audio products and nurturing new health and wellness technologies with small start-ups. Licitra earned a BS in industrial design magna cum laude from the Georgia Institute of Technology.