Senior Industrial Designer
Eddie Licitra is a senior industrial designer with McKinsey & Company’s LUNAR Design group in San Francisco. He works with multi-disciplinary teams of researchers, consultants, designers, and engineers to help companies create what's next.
Previously, Licitra worked on design teams at Native Design, Ammunition Group, Coca-Cola, and Speck Products creating new product categories for major power tool companies, researching the automotive industry, designing high-end audio products and nurturing new health and wellness technologies with small start-ups.
Licitra earned a BS in industrial design magna cum laude from the Georgia Institute of Technology.
Do Everything, Know Everything, Work Fast: A guide for the new age of design consulting
In the past decade, dozens of studios and agencies have been merged or acquired by larger businesses looking to further integrate design. As design increasingly is given a seat in the boardroom, the design consulting industry has been evolving in the background.
Eddie Licitra, a senior industrial designer within McKinsey Design’s LUNAR studio, will share an insider take on what this means for growing designers, the design process as a whole and the possibilities for the future.