Managing Director Shanghai, INDEED Innovation
With a strong focus on circularity, Dominic Ma is the Managing Director Shanghai at INDEED Innovation. His interest in innovation and solving complex problems translates into creating exciting, purpose-driven user experiences and engaging partners with vibrant communications. With a knack for circular innovations, Dominic is committed to creating realistic transformation for INDEED and clients.
Dominic believes that circularity and sustainable design are keys to redefining the growth of clients’ visions and broadening their capacities for success. He seeks to inspire businesses to integrate sustainability into their other project goals, transparently presenting options that outline environmental, social, and profit-related benefits.
His design work has been featured in publications including Interior Design magazine, Wallpaper*, and designboom, and at exhibitions such as Salone del Mobile Milano and IMM Cologne.
Sustainable Leadership Deep Dive 2022 Session Description
Designing Circular Consumer Electronics
This session is about all the steps needed to transform a linear everyday object into a circular product. Dominic Ma will lead you through an internal, hands-on project by INDEED Innovation, sketching out all the necessary steps to design for circularity—from the first disassembly of the existing product to the final design, material choice, and required infrastructure. He will highlight crucial project milestones, use cases, and business owners' benefits.
In this session, you will learn:
- The principles of the circular economy
- Hands-on tips for designers stepping into the circular economy
- How to create products and services based on circular business models and give people strong reasons to adopt them