Design Literacy: Why Design is Emerging as the Next Pervasive Human Literacy and What That May Mean to You and Your Organization
Design, as a professional field or area of study, has historically been understood and characterized as a relatively specialized (and at times pejoratively ornamental) profession. However, changes to the global economy and the conditions of life in the 21st century are fueling a pervasive mind shift that is causing the widespread proliferation of design as a fundamental discipline—one that is more akin to mathematics than to traditional design practices, such as graphic design, industrial design, fashion design, etc. This talk advances the argument that people, organizations and even societies that want to thrive under the new rules of the 21st century will have to become more design literate. The talk also promotes a productive debate around what this means to people who refer to themselves as professional designers.