Design and. | John Edson

The acquisition of venerated design firm LUNAR by the consulting giant McKinsey & Company is just the latest tangible indicator of the changes in our profession. John Edson, IDSA, president of LUNAR, takes a closer look at what was behind McKinsey’s desire to add design to their arsenal. He also asks: how does design drive measurable business impact—the raison d’etre for McKinsey; what does this new partnership mean for the creative team at LUNAR; and how do the answers to these questions combine with other recent events to suggest an optimistic future for industrial designers?