Darcy DiNucci

VP, User Experience Design at Ammunition Darcy has spent the last 25 years developing interactive experiences for industry leading companies. As head of user experience at Ammunition, she focuses on designing end-to-end experiences that crystallize a business’s value for the people who engage with it. Darcy’s work has been instrumental in the success of client projects for Adobe, Intel, the University of California, Williams-Sonoma, and many others ranging from startups to Fortune 500 companies. Prior to joining Ammunition, Darcy was VP of User Experience for Method, and has led UX programs as a consultant with other top design firms including Adaptive Path, Sequence, and Smart Design. She is the author of three books on interaction design, including the best-selling “Elements of Web Design.” Darcy has been credited with coining the term “Web 2.0″ in her influential article, “Fragmented Future,” published in Print magazine in 1999.

Activities for Darcy

Speaker | Women in Design Deep Dive | 2021

The UX Mindset: How UX works with ID to Define and Create Products with Purpose

A UX pioneer, Darcy has spent decades collaborating with designers and business leaders to create products that define new categories and establish emerging technologies with millions of people. From understanding what’s worth designing in the first place to putting herself in the minds of users that don’t exist yet, Darcy will discuss the role of UX in designing the customer experience to better inform design teams as they seek to create products with purpose. Through examples from Ammunition’s work, Darcy will delve into the UX process and its role in framing design problems, developing a point of view about user needs, and using storytelling to help product design teams create product experiences that matter.