Dan Harden, IDSA

Dan Harden, IDSA
President & CEO, Whipsaw Inc.

Dan Harden, IDSA, is president, CEO, principal designer and co-founder of Whipsaw Inc., a highly acclaimed design firm in San Jose and San Francisco, CA. Whipsaw designs diverse products and brand experiences for companies around the world including Cisco, Clorox, Ford, GE, Google, Haier, Intel, Leitz, Merck, Motorola, Nike, Olympus, Samsung, Sony, TP-Link and startups including Blumio, Bossanova, Delphinus, Ekso Bionics, Harry’s, Peloton and Tascent.

Harden is the highly active creative force behind Whipsaw, directing the strategic and conceptual direction of most client accounts. His passion and experience combined with his personal philosophies about art, culture, psychology and technology permeate the work and the brand. Throughout his prolific consulting career, Harden has designed hundreds of successful products in fields ranging from baby bottles to supercomputers for major International brands. His recent hits include the Brita Stream line, Google’s OnHub and Chromecast, Nest Dropcam cameras, Dell’s Precision line, Neato robots, Tascent Insight One identity verification, Cisco Telepresence systems, Livescribe smart pens and Highfive teleconferencing systems.

Harden has won 255 design awards, including 41 International Design Excellence Awards (IDEAs) and been granted more than 300 patents. Fast Company named him one of the "100 Most Creative People," calling Harden “design’s secret weapon.” His views and work have been widely published in books, blogs and magazines such as Time, Wired, Abitare, Axis, Businessweek, Fortune, Metropolis and Newsweek, and on CNN.

Harden was inducted into the World Technology Network in 2013, which honors those doing “the most innovative work of the greatest likely long term significance." He chaired IDSA's International Design Conference 2002 and spoke at the International Design Conference 2015 as part of the Future of Design Leadership Panel.

Prior to cofounding Whipsaw in 1999, Harden was president, VP and lead designer of frog design during the 90s and lead designer at Henry Dreyfuss Associates. He interned with design master George Nelson, FIDSA. He also interned at HP and Richardson-Smith. Harden graduated from the University of Cincinnati's DAAP in 1982.

"Design awards, especially the esteemed IDEA, matter," writes Harden on his Whipsaw blog. "They motivate design teams, boost client economics and help to reinforce a progressive design culture within our society."