Corporations Need Designers More Than Ever: Are We Really Ready for This Challenge? | Mauro Porcini

Mauro Porcini will discuss introducing design-led thinking into a business organization to drive innovation and growth. By blending all the different faces of design—from industrial to brand, from digital to interior, from UX to strategy—under one organization and one vision, a company can craft relevant, meaningful and engaging user experiences. He will also delve into the role of design in bridging the worlds of business, R&D, insights and manufacturing to increase overall quality, relevance and speed to market of your company innovation process.