Defining Ideal Transportation Experiences

Author:
Stephen Schock, Marty Gage, Robert Moser
Company/School:
College for Creative Studies, Lextant, Chrysler Innovation

DEFINING EDEAL TRANSPORTATION EXPERIENCES
CORPORATE / ACADEMIC COLLABORATION MILLENIAL RESEARCH

Stephen Schock, College for Creative Studies
Marty Gage, Lextant
Robert Moser, Chrysler Innovation

The Product Design Department at the College for Creative Studies is dedicated to providing immersive and meaningful experiences for students through corporate partnerships and sponsorships. In an effort to provide students with leading edge knowledge of applied Design Research practice; Chrysler Corporation's Innovation Group sponsored a research project that connected the Ideal Experience Firm, Lextant, with Millennial (Gen Y ) students from the College for Creative Studies in Detroit.  Students were taught advanced research techniques and were challenged to conduct research on their peers to answer the question - “What is the ideal transportation experience for the Millennial Generation?”

 

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