Friday | 08:45 – 9:30 Healthcare's New Culture Code

Speaker: Roy Smythe, MD

What is your first memory of healthcare? For most of us, that question conjures up images of white coats, needles and pain. However, that is actually not our first experience. Roy Smythe, MD, finds that a future of healthcare environmental design based on a new “culture code”—one generated by our earliest memories of healthcare—could revolutionize how we experience medicine.

Learn how lessons gleaned from the Boeing 787 Dreamliner and insights from the controversial work of a psychologist working with many of the world’s Fortune 100 companies could change the way that we think about and create the spaces where care is delivered. Can we change the code from impersonal factory to caring home?

Friday | 09:30–10:00am | Outcomes Are 10X More Powerful to Achieve Value that Costs

Speaker: Ted Kucklick

The healthcare business environment is in a pivotal time of change that will impact the user needs and financial constraints that medical devices are designed to meet. These changes are a combination of economic, technological, regulatory and legislative factors that are shaping the future of healthcare right now, attempting to deliver better value.

Ted Kucklick, co-founder and CEO of Cannuflow, Inc., asks, “How is value defined and how can designers deliver the innovation that will make new dimensions of value possible?”

Friday | 10:15–10:45am | Emergency Consult: Doctor-Designer Relationships

Speakers: Julie Guinn | Nupur Nischal, MD

In complex systems such as healthcare—transformative medical design and innovation require interdisciplinary collaboration. Leading by example—medical designer Julie Guinn and Nupur Nischal, MD, will share strategies for planning and executing projects between designers and clinicians. Attendees will learn greater empathy for their clinical colleagues—and new ideas for effective teamwork.

Guinn and Dr. Nischal are issuing a call to action to the healthcare industry: “Simply bringing designers in-house is not enough,” they declare. “To enable the kind of radical collaboration needed for transformation—health systems must fundamentally rethink the way they manage their clinical staff.”

Friday | 10:45–11:15am | “Easy to Use”—Worst Requirement Ever!

Speaker: Joe Cesa

As design thinking is being pushed to the forefront of highly controlled medical device design, designers should start to gain an understanding of how to take their research from user insights and unmet needs to verifiable and validatable requirements.

The problem arises in not digging deep enough into our research to create requirements that are specific, unambiguous and atomic. This inherently makes it challenging for designers (whether internal or through agencies) to design solutions that are effective at solving the needs.

Joe Cesa of Halyard Health will focus on how we as designers can use our exploration skills to help our organizations create better requirements around design, which ultimately will enable our businesses—and our customers—to succeed. 

Friday | 11:15–12:00pm | The Current Landscape of Observational Studies

Moderator: Tor Alden, IDSA

In recent years, the FDA and MHRA (EU) have approved or drafted new guidance documentation regarding usability (FDA 2016; MHRA 2016)—leading to a dramatic increase in the need for contextual inquiry, formative and summative studies. Our challenge is that although the healthcare community agrees that usability can enhance patient safety (Armijo et al 2009), there has been little interaction with the healthcare providers to communicate the value proposition.

The combination of HIPAA concerns, the Sunshine Act and other recent legislation have limited the hospitals and corporations ability to provide access for observation and recording in surgical and hospital facilities.

Tor Alden, IDSA, moderates this panel of industry leaders—Diana Gunnarson, Medtronic senior principal human factors engineer and MaryBeth Privitera, PhD, F/IDSA—who will discuss challenges and ideas on what improvements could be implemented to aid in providing open access for design research in a shared community environment.

Specific topics of discussion include: The challenges and importance of observational studies in medical device development.  We’ll explore questions that address the increased demands asked of the medical staff; certification and awareness programs; opportunities to create a clear pathway for collaboration and safety in conducting user research. 

Friday | 2:00–2:45pm | Experience Driven Design for Robotic-Assisted Surgery

Speaker: Johannes Simon Schork

How do you bridge the gap between experience driven design and formal development—to design meaningful experiences that are linked to the strategic brand promise? Healthcare solutions mostly have been driven by ergonomics and usability standards based on historical experiences and understanding. But if we acknowledge that humans do not interact on physical properties of things—but on what they mean to them—we cannot simply rely on present day norms and standards.

Designers need to understand and manage the complexity of individual and cultural meanings to propose understandable concepts. Within this context, Johannes Simon Schork and Jose Luis Moctezuma de la Barrera will share insights on how design creates value in a global organization; supports the formulation of desirable futures; and drives the development of a disruptive technology that changes the future of healthcare.

Friday | 3:45–4:15pm | Data-Digm Shift: Using Data to Rethink + Redesign Healthcare in the Safety-Net

Speakers: Jason Cunningham | Luke Entrup

Jason Cunningham and Luke Entrup—both of West County Health Centers in the San Francisco Bay area—will take a closer look at healthcare in the safety net. Experience a change in perspective by exploring how data visualization can shape our approach to care delivery.  Gain a deeper understanding of how liberated data can illuminate the social determinants of health—so we can enhance partnerships with community stakeholders and design solutions for the most critical factors to poor health.

Friday | 4:15–5:00pm | Designers on the Future of Design in Healthcare

Moderator: Bill Evans, IDSA

After a full day of assessing challenges and opportunities in collaborative healthcare innovation, join an all-star panel of visionaries and futurists who will imagine new models to achieve impactful design in healthcare. The panel is led by IDSA Medical Design Conference 2016 Co-Chair Bill Evans, IDSA—and features John Anastasiadis, IDSAJohnson & Johnson Medical Devices; Dennis Boyle, partner and founding member, IDEO and John Edson, IDSA, president of LUNAR, an IDSA Ambassador.

Saturday | 08:30–9:15am | The Dignity of Living

Speaker: Bryce Rutter, PhD, IDSA

Everyone talks about the Dignity of Dying, but few talk about the Dignity of Living. Seeing our family members and friends age, and helping them out along the way, constantly reminds us that the choices available to everyone for buying well-designed products dramatically decrease as one ages. Products we buy quickly migrate from being objects of desire to objects of necessity.

Bryce Rutter, PhD, IDSA, shares his excitement, vision, experience and personal journey as a patient in researching and designing products that promote dignity.  He illustrates the potency of his Synesthetic Design Strategy and how this thinking can be used to design products that fit perfectly, perform flawlessly and look beautiful—allowing people to age with dignity.

Saturday | 09:15–10:00am | Biodesign: The Process of Innovating New Medical Technologies

Speaker: Josh Makower, MD

All too often, people are deterred from innovation and entrepreneurship because they do not believe they have the information, the expertise or the resources to make their vision a reality. However, the path to becoming a successful entrepreneur and innovator is far more accessible and learnable than most people realize.

In the past 15 years, the Biodesign Innovation Program at Stanford University has pioneered a new approach to teaching innovation that has resulted in dozens of new start-ups and sparked similar training programs across the world. One of the founders and architects of the program, Josh Makower, MD, will describe the process in detail and explain how he’s used it to launch several start-ups of his own.

Saturday | 10:15–11:00am | Techstars Healthcare Accelerator, in Partnership with Cedars-Sinai

Moderator: Kat Esser

Cedars-Sinai and Techstars have partnered to create the Healthcare Accelerator, enabling today’s top healthcare technology entrepreneurs to turn their ideas into breakthroughs that can improve the lives of patients around the world. Companies selected for the Techstars Healthcare Accelerator—in partnership with Cedars-Sinai—have access to the world’s leading physicians and researchers to help advance their businesses in market positioning, customer acquisition, product development and overall growth, in exchange for a small percentage of the company’s equity. This intensive, ongoing, 13-week boot camp includes mentor engagement and feedback; guidance on product and market fit; and preparation for fundraising. Join Kat Esser, program director, Innovation, as she moderates this panel on the Accelerator featuring Guillaume De Zwirek, CEO and founder, Well Health; Josh Sackman, president, Applied VR; Jeanette Tsuei, director of user experience, Applied VR; JC Mauricia, VP Product, HomeHero; and Kristi Ebong, director, technology, Cedars-Sinai.

Saturday | 11:00–11:45am | The Future of Devices is Not in Devices

Moderator: Kat Esser

Three seasoned technologists, Gila Addo, Joseph Flesh and Bill Tan, give a deep dive into their current journey of what the true design challenges are for breaking into the healthcare market with emerging technology solutions. That includes: figuring out how to translate consumer technology to the healthcare environment; accommodating the complex ecosystems of processes, experiences, protocols, regulations and organizational silos; getting “in the battlefield” with patients and clinicians to understand their experience and workflow; acquiring a must-have comprehensive understanding of the healthcare reimbursement landscape; and working with designers early and often for concrete, innovative solutions.

Saturday | 1:00–1:45pm | Designing a Culture of Safety

Moderator- Sean Hägen, IDSA

How does cultural interdependency contribute to adverse events in our healthcare system? How should industrial design address the problems born from this? What role do we have as agents of change?

In this panel, Sean Hägen, IDSA, of BlackHägen Design, moderates key opinion leaders Jessica Willing-Pichs of Ximedica and Teodor Grantcharov, MD, FACS, PhD of St. Michael’s Hospital in exploring the relationships among the many contributing factors to adverse events in our healthcare system.

Saturday | 3:00–3:45 | Preparing the Next Generation of Designers for Healthcare

Moderator: David Cowan, IDSA

Preparing the next generation of designers for healthcare is a joy and a challenge. We are always seeking ideas, support and partnerships with designers, healthcare providers and system/device manufacturers to improve our teaching approach and to make the design world real and practical for our students.

David Cowan, IDSA, will moderate panelists MaryBeth Privitera, PhD, IDSA, of the University of Cincinnati and Shea Tillman, IDSA, AIGA, of Auburn University, who will explore the interesting initiatives, projects and methods they are using in preparing students for design in the health and wellness space.

Topics will include successful collaborations with providers and designers; challenges in providing primary research opportunities; research methods used to support evidence-based design; and design and testing of hospital labs.