Design has become synonymous with innovation. Corporations are betting on design leaders to show a path through unprecedented technological upheaval, heightened global competitiveness and radical business disruption. Professionals from other disciplines are augmenting their business and engineering backgrounds with a design-thinking mindset to become the new breed of corporate design leaders. To thrive and lead, designers, too, must supplement their own design skill sets with data-driven approaches, particularly of the metrics that matter. They must know the why, what, when and how to measure, and use that insight to manage change and drive design decisions. Surya Vanka, 2015 IDSA International Conference chair, will describe a robust and tested framework for measuring product, process and people capability.