A Framework for Designing in a Sensor Full World | Roger Jackson

Today’s world of sensor-enabled devices has grown rapidly to the point where even objects that have no place being “smart” are now connected. We see examples of where technology fails to solve a problem and ends up just creating new ones. In 1942, Asimov’s Laws of Robotics attempted to “safeguard” future mankind by presenting rules that would protect humans in a robot-filled future. Now in 2015 with autonomous vehicles and drones, we’re actually reaching the point where Asimov’s sci-fi theories are close to becoming reality in a galaxy that isn’t so far, far away.

Roger Jackson of TEAGUE asks, as we continue to design smart devices, are we fully aware of the consequences of our actions? What principles are we following to safeguard human’s privacy, safety and rights? Jackson will try to start the conversation by presenting a framework of principles for designing with sensors.

Ambient Storytelling | Demetre Arges | Anthony Vitagliano

How do we create experiences in the future, as design becomes less visual and embedded more transparently into the environments that surround us?

As people grow to expect—even demand—that connected experiences respond and integrate with their lives, Demetre Arges and Anthony Vitagliano of Digital Kitchen explore the ways stories can be created and told from more ambient states and examine the importance of storytelling in our future.

Arctic Design as Change Maker | Päivi Tahkokallio

The vast area of the Arctic—3,5 times the area encompassed by the United States but with a scarce population of only four million people—was for a very long time an uninteresting part of the globe for many. But that’s changed in the past decade, mostly because of climate change and expected business development opportunities.

Can design play a role in sustainable development of the Arctic? Päivi Tahkokallio in the Finnish Lapland thinks it can, and should, and has started developing Arctic Design as an approach to tackle the complex challenges.

Corporations Need Designers More Than Ever: Are We Really Ready for This Challenge? | Mauro Porcini

Mauro Porcini will discuss introducing design-led thinking into a business organization to drive innovation and growth. By blending all the different faces of design—from industrial to brand, from digital to interior, from UX to strategy—under one organization and one vision, a company can craft relevant, meaningful and engaging user experiences. He will also delve into the role of design in bridging the worlds of business, R&D, insights and manufacturing to increase overall quality, relevance and speed to market of your company innovation process.

Design and. | John Edson

The acquisition of venerated design firm LUNAR by the consulting giant McKinsey & Company is just the latest tangible indicator of the changes in our profession. John Edson, IDSA, president of LUNAR, takes a closer look at what was behind McKinsey’s desire to add design to their arsenal. He also asks: how does design drive measurable business impact—the raison d’etre for McKinsey; what does this new partnership mean for the creative team at LUNAR; and how do the answers to these questions combine with other recent events to suggest an optimistic future for industrial designers?

Design for Good | David Sengeh

In the last century, design has solved problems both big and small, forging a path through uncertain territory and an ever-changing landscape of new possibilities. But never before has the need been greater to solve the complex challenges associated with improving our quality of life across the globe. In this session, David Sengeh will talk about his experience tackling large-scale problems through big ideas like social entrepreneurship and new bionics to create a real and lasting impact on our world.


Design in a Virtual World | Drew Bamford

Virtual Reality has been hyped as “the next big thing” since at least the 1980s and yet is has never lived up to its promise—until now. Drew Bamford feels we are finally beginning to see concepts that designers and engineers have abandoned in the past because of feasibility—reach the market as viable products. So what has changed?

Drawing from his years of experience as an innovative product designer as well as lessons learned from HTC’s own foray into VR with VIVE, Bamford of HTC Creative Labs will offer insight on this exciting new territory. What are the advances in the technology and consumer landscapes that make a consumer VR solution a viable product today? What new experiences will VR enable for consumers and for the designers who create them? What types of design problems will challenge the discipline going forward? Come prepared with your questions.

Design-Driven Innovation: The Case of Harmony | Klaus Kaasgaard

All designers, engineers and product managers want to design awesome, innovative product experiences. But what does that really mean? And is there an established method for complex organizations to achieve that goal and to use design thinking and design methods to drive innovation? In his talk, Klaus Kaasgard will reveal Intuit’s “secret sauce” as it continues in its fourth decade to be one of the most innovative tech companies. He will give a recent example of how design drove the re-imagination of the new QuickBooks Online (code name Project “Harmony”) – referred to as "the most visionary change out of Intuit."

Designing Courage: Envisioning Future of The Future | Ana Pinto da Silva

With the advent of IoT, digital agents, ambient intelligence and ubiquitous computing—the future of design is at a critical point of inflection. Ana Pinto da Silva, principal designer at Amazon, finds that as we move away from predominantly, screen-based experiences toward multi-sensory, multi-modal engagements—within devices as small as micro-controllers and as large (or larger than) urban infrastructures—our understanding of design is about to be revolutionized. What will it mean to design user experience in the future?

Pinto da Silva takes a closer look at the design imperatives illuminating the challenges, critical questions and opportunities that lie ahead, as we collectively envision Future of the Future.

Designing Fast and Slow | Mike Kruzeniski

Slow has a plan. Slow is thoughtful. Slow is careful. Slow double checks the details. Slow makes sure to get it right.

Fast is trying. Fast is learning. Fast makes decisions. Fast makes mistakes. Fast is first. Fast is winning.

At Microsoft and Nokia, Mike Kruzeniski worked on products that could take multiple years to make. Now at Twitter, he is working on products that ship daily. Web companies have pioneered product development methods that move extremely fast, allowing designers to update their products constantly. These methods are quickly being brought to software, services and mobile apps—and physical products will follow.

While powerful, this way of working often rubs against the considerate course that designers like to take. Vision, process, quality, craft, details—these things take time. Designers like slow. But while you’re making your vision video, your competition is kicking your butt. Fast is better. Kruzeniski will share what he’s learned while building design in to a fast company.

Designing Industry | David Bingham

General Electric has been building machines that power the world for more than 120 years. As part of its nature, the company continuously shifts to take on huge emergent opportunities with the clear and present goal of bringing the internet era to big industry. In this context, design’s future lies in facilitating conversations between expert minds and crafting people’s experience with complex machines to solve global problems in energy, transportation, and manufacturing. David Bingham will help designers be successful at scale with key points around co-creation with industry experts, design’s contribution to business success and the human side of an industrial IOT platform.

Designing the Tools that Shape the Future | Richard Whitney

Products are designed using tools; the design elements, defaults and biases present in those tool interfaces directly affect the resulting products. A tool which is hidden or difficult to understand is used less, so the forms that tool produces occur less often. Richard Whitney says we as designers have a responsibility to consider the way that our tools shape the products they create. Our assumptions about the most likely-use cases make us and our interfaces less like translators— and more like guides. What beliefs will we choose to embody in the interfaces that build the future?


EcoDesign Alignment: Pushing Boundaries of Design | Suzanne Drake | Kerstin Strom

Construction, architecture and interior design industry professionals are thinking more and more about product materials, ingredient transparency and what clients are asking for in healthful building materials to meet LEED and other green building initiatives. Suzanne Drake and Kerstin Strom find that for eco-design principles to be sustainable, the design community needs to be in alignment. The latest innovations in “eco industrial design” need to respond to the current trends and innovations in the same field.

From designing to co-designing to collective dreaming | Liz Sanders

In the past 30 years, almost every aspect of doing design has changed. We are moving from designing to co-designing to collective dreaming. Liz Sanders finds that today, co-designers invite future users of products and services into the fuzzy front end of design so that they can help shape to the future. Tomorrow, designers will make the tools and provide the materials that everyday people can use to imagine and express their collective dreams for future experience. Tomorrow’s designers will focus on making sense of the future before they give shape to the future.

Have Cake. Eat Cake | Jon Friedman

When he graduated design school Jon Friedman, now of Microsoft, wanted to change the world.  He imagined a Future of the Future where the products he worked on enriched and enhanced people’s lives every day. At times, he would share his ambition with seasoned professionals and was almost always met with skepticism.

But after a decade of failures, he learned something: Creating amazing new products that enrich people’s lives is hard work, but getting people to use those products at any scale is nearly impossible. It turns out that these senior designers weren’t skeptics, they were realists.

Now, Friedman shares, A Future Perfect, filled with technological unicorns and rainbows, won’t be limited by our design dreams but by the rate of human adoption. We’re going to have to have our cake, and eat it, too.


How to Enjoy Working as a Designer for Enterprise Software | Tarun Gangwani

Enterprise software is traditionally seen as bloated, confusing and jarring. The problems with these applications are vast and complicated, which is the ideal fertile ground for great design to impact communities at scale. Enterprise companies are realizing the impact design can make on their organizations, and that means there are many opportunities to start or continue a career working at a big company. Tarun Ganwani will share his journey working at IBM to address both the pros and cons for working on complex software in a complex company. 

IP, 3D Printing and Virtual Design Theft: What’s Legal and How Far Do IP Rights Extend in View of Emerging Technologies? | Robert Katz

Emerging technologies, like 3D scanners and 3D printers, enable designers and manufacturers to be more flexible in their processes. They have helped achieve rapid prototyping with greatly reduced expenses. However, they’ve also created new avenues for people to take the intellectual property of creators and then distribute infringing, digital models.

Attorney Robert Katz, A/IDSA, takes a closer look at how designers can use intellectual property (design patents, utility patents, trademarks and copyrights) to protect their work from virtual design theft. It also will provide helpful tips on how to best protect innovation under IP laws in view of rapidly changing technology areas.

Look Up | Oved Valadez

Tangible and digital experiences are merging to deliver the promise of a seamless life. It’s not about technology, says Oved Valadez—it’s about how technology enables human potential. We have to remember technology exists to empower people. They don’t care about innovation for the sake of innovation, or design without meaning. They want to integrate technology and life. They want their devices to be seamless and adaptive—to fit the way they live. To Look Up.