Archived Sessions

Connected Experiences | Eric Bogner

How can a team with diverse expertise come together to design not only products and experiences but holistic solutions that connect people and build communities? The story goes beyond our physical interaction with objects and focuses on how these objects can bring people together and allow us to share the experience.

Eric Bogner will show us how the way we work and live in the world today is all about connections. Making the right connections before the design process begins allows for a more meaningful and intentional process and product.

Creating the Cadillac World | A Shared Creative Vision | Melody Lee

Building a brand requires a shared vision among those who engineer, design, market and sell its products or services. But today's consumers are looking for an all-encompassing brand experience—not just a one-dimensional product or service.

Melody Lee finds that developing a brand must be a collective effort, tapping the expertise of all those who touch its products, environments, communications, customer sales and service. She takes us behind the wheel at Cadillac, where the brand's designers and marketers work in lockstep to establish a strong, foundational brand strategy and identity—and work to execute it together. 

Designed for Success | Greg Pope

A great product is more than just great design.  Greg Pope finds a great product addresses the specific need(s) for a specific set of people for the right price.

Designing Irresistible Experiences | Ryan Fitzgerald

We all know how design can enhance a product or influence our decisions, but when it comes to experiences, what does it look like to design intentionally? Whether it’s a board meeting, client pitch or house party, we’d all rather leave people wanting to come back—than wishing they were somewhere else.

Designing an irresistible experience is more than about the ideas we sketch or the models we make—it’s about giving people a feeling they can’t get somewhere else. Creating these experiences can be difficult when you are collaborating with a diverse group of creatives, but Ryan Fitzgerald shows us how to use a defined framework to guide creation and evaluation and create an experience that people enjoy and want to come back to again and again.

Dr. Jekyll and Mr. Hyde: Inside the Brain of a Designer/Engineer | Serge Roux

Developing a product or a system requires the collaboration of multiple talents, each with a different background, field of expertise and culture. More than the complexity of the design itself, human communication is probably the largest hurdle in achieving a seamlessly integrated product and experience.

With his education and experience as a mechanical engineer and as an industrial designer, Serge Roux invites us to an intriguing journey inside his head. The analysis of the joust between his left brain and right brain will yield insights on how to truly collaborate under one roof (or in his case, skull), and how symbiosis can lead to superior outcomes rather than mere coexistence.

Empathy Inequalities in Design | Graham Tuttle

As designers we pride ourselves on a deep personal understanding and a high level of empathy for the people we are designing for, yet somehow that relationship seems to break down when it comes to business. Everything from larger cultural movements and industrial trends to personal expectations of correlated value exchanges affect the working dynamics in our daily lives. Graham Tuttle tells us how can we better prepare ourselves to build empathy for everyone we interact with and how might we engage all of our stakeholders with the same care and effort that we show for our end users. Let’s do what we do best—build empathy—for everyone, and make our lives easier in the process.

Hustle of Design | Ti Chang, IDSA

Ti Chang is a design hustler. “I love the entire process of bringing products to market from ideation to commercialization. I love creating meaningful objects around me. However, turning that passion into a business—my business— is not something they teach you in design school,” says Chang.

As a designer you need to find out what you can wake up to everyday, and not get bored. Once you do find your niche, how do you know if you should turn it into a business? What steps should you take to minimize risk? Should you have a co-founder? Chang has been an in-house designer, consultant, entrepreneur and now co-founder, and now will share the experience.

I Can’t Even: Designing For Failure | Justin Smith

We're built to design for success. We go from idea to launch, just trying to make the best thing we can make and rarely stop to think what might make our product fail. What makes our customers frustrated or simply unable to continue with our product?

When we think about what makes for a bad experience, and design against that, we can design for a good experience. There are lots of different kinds of failures. Justin Smith will examine five kinds of failure that every designer needs to consider when creating a product. Guarding against these types of failures can help create a truly exceptional experience, where our products always meet the needs of our customers without failure.

Talent Networking Workshop | Angela Yeh

There’s a new twist on this year’s Talent Networking Workshop. It’s equal parts speed dating, job fair and portfolio review—providing a fresh perspective on communicating talents and building lasting relationships.

With more than 15 years of experience matching talent with opportunity, Angela Yeh kicks things off with insights on personal branding and hiring trends, and the lifelong benefits of a strong network. Then a facilitated workshop will provide myriad opportunities to meet fellow attendees and ensures that you walk out with dozens of new connections.

Have a portfolio, professional perspective, business card, resource or a burning career question? Bring them! If you’re actively hiring and would like to highlight a job or internship opportunity during the workshop, please contact


The Layered Diamond: A Design Process for the Multi-disciplined | Greg Wolos

Holistic design requires expertise across a range of disciplines. Often, the best work is created when designers from multiple disciplines respect and influence each other. At IDEO, Greg Wolos uses the human-centered design process to launch holistic designs with a range of disciplines including engineering, industrial design, interaction design, graphic design, architecture, design research and branding. 

Developing expertise in multiple disciplines and working in isolation can yield complete control and an aligned vision, but this may come with increased constraints. Wolos  describes the pros and cons, and contrasts how his workflow changes for team and individual design scenarios.

True Innovation is Disruptive | Mike Hanuschik

Mike Hanuschik will discuss the development and launch of the latest generation of the da Vinci Surgical System and the efforts that were made to incorporate design into an engineering-driven culture. Hanuschik does not propose to have all  the answers but will share a little of the good, the bad and the ugly in developing an incredibly complex, safety critical, device in a highly-regulated environment. 

Unlocking People to Unlock Growth | Carrie Davis

Hear Carie Davis talk about some new methods that large organizations are borrowing from entrepreneurs to inspire people to break their own rules and do their best work. Learn how companies are tapping internal and external networks, providing unique opportunities and new methods to collaborate, and empowering their people to tackle problems worth solving. Words that won't be uttered in this talk: silos, synergy or leverage as a verb.

‘IS, not AND’ | Michael Schaeffer

Join Michael Schaeffer to discuss Design + Marketing + Sales + Customer Service + …
The bigger the organization, the more ‘AND’s, the more departments, the more chiefs, the more territories and the more disconnect.

Consumers don’t want disconnect and quite frankly don’t care how you get there.
They don’t care about internal politics, convoluted org charts and missed opportunities to tell ONE story.

If you want to connect with consumers, blow up the disconnects, get rid of the ‘AND’ and focus on the ‘IS’ instead.