At Pensa, we've gone in a new direction: BE OPEN. When we have a great idea, we don’t keep it under wraps—we tell everyone! Some might say we are asking to be ripped off. Truth is, if there is money to be made, there will be competition. But competition is a business problem, not a problem with being open. As designers, we are the champions of collaboration, creativity and optimism. We must fight against the fear of being open or risk stalling innovation.