Primarily a tool of designers, human-centered design is now a tool sought out by clients and stakeholders. Human-Centered Design can be learned and applied universally by designers to solve any problem. Human-centered design is a deeply empathetic, objective, and pragmatic way to understand consumers’ wants and needs. It is a non-linear, iterative process that is driven by synthesis, empathy, and experimentation. It is both a philosophy and methodology that allows designers and business stakeholders to see the signal through the noise and converge on the right solutions with shared vision.
IDSA members will learn:
- How designers and business stakeholders can collaboratively design for the future.
- The ways in which essential human needs and emotions are used to create products and services that are successful in a dynamic world.
- How designers solve everyday challenges to the world’s most pressing problems through empathetic and human-centered design.