Charles Johnson, IDSA

 

Charles Johnson, IDSA
Principal Consultant, Driven By Charles

IDEA Jury Member, 2022-23

For nearly three decades Charles has worked within the context of sports, fashion, and active lifestyle productsfor leading global brands such as Adidas, Puma, Converse and Ralph Lauren. With a design degree from Carnegie Mellon, his professional starting point as a product designer has transformed to executive-levelleadership shaping vision, teams, product experiences and global strategies. His consulting business, Driven By Charles, services a range of industries helping startups navigate their vision, corporate product engines shape new experiences and venture capitalists in need of expert insight to help guide their investment decision. Charles is driven to innovate in the spaces of sports, healthcare, sustainability, social impact and personal mobility.