Product Development

Creating Breakthrough Products: Innovation from Product Planning to Program Approval; to Program Approval

Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets—or create new ones. Learn to identify product opportunity gaps that can lead to enormous success. Control and navigate the "Fuzzy Front End" of the product development process, and leverage contributions from diverse product teams while staying relentlessly focused on your customer's values and lifestyles.
 

Basics Product Design: Idea Searching

Where do great ideas come from? Linus Pauling said, "The way to get good ideas is to get lots of ideas, and throw the bad ones away." Easy to say when your ideas have won the Nobel Prize—twice! How can the rest of us follow Pauling's advice? Basics Product Design: Idea Searching lays out the steps—starting with "Question convention." Why is something done the way it's done? How could it be done faster, simpler, better? Inspiring visuals and case histories showcase a variety of product designs, some new, some old.

Drawing for Product Designers Portfolio Skills: Product Design

This is both a practical and theoretical guide to the visualization techniques used by contemporary product designers, including freehand sketching, digital rendering, information graphics, and presentation skills. Hundreds of hand-drawn sketches and computer models have been specially created to demonstrate critical geometry and show how to develop sketches into finished illustrations. Practical tutorials give guidance in creating simple and complex forms, as well as rendering and providing context using scenarios and storyboards.

Sketching: The Basics

In 2011, following the phenomenal global success of Sketching, which has sold over sixty thousand copies in two years, authors Koos Eissen and Roselien Steur debut the sequel entitled Sketching: The Basics. In fact, prequel would be a better word for this new book, since it is aimed towards the novice designer.

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