Product Development

Winning at New Products: Creating Value Through Innovation

Developing true innovations and bold new products is a challenge in today's business environment, leading many companies to shift toward smaller, less ambitious innovation attempts. In this book, Dr. Cooper reveals the critical success factors in product innovation and outlines Stage-Gate®, the most widely-used roadmap for successfully launching new products to market. Cooper also brings key insights on picking the right projects, on how top innovators have adapted the Stage-Gate process, and how you can be Winning at New Products.

The Experience Economy (updated edition)

Joseph Pine and James Gilmore first offered this idea to readers in 1999 as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

Product Strategy for High Technology Companies

One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

 

The Product Manager's Handbook

The essential guide to seamless product management for today’s fluid, unpredictable business world

Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues.

The Economics of Industrial Innovation

Technical innovation has moved to center stage in contemporary debates on economic theory and policy, and Chris Freeman and Luc Soete have played a prominent part in these debates. For this new edition of The Economics of Industrial Innovation, they have rewritten all the existing chapters and added ten new ones that address recent advances in theory and in policymaking. In the new chapters they deal with the international dimensions of technical change including underdevelopment, technology transfer, international trade, and globalization.

Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

Design Secrets: Products: 50 Real-Life Projects Uncovered

Each project includes complete text describing the designer's insights and inspirations, as well as the evolution of the project illustrated. Working drawings, sketches, process books, computer visuals, storyboards and colour photographs show the story behind the design.

 

The Design of Things to Come: How Ordinary People Create Extraordinary Products

The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations.

Everything but the Walls

This publication provides a long-needed survey of the working methods and results achieved by one of the most influential European product designers. Morrison's name is not associated with spectacular consumer design products. In fact he represents an approach that many designers return to: simple and durable form, functional and true to its materials.

 

Sketch: Karim

Sketch: Karim showcases the illustrations and digital artwork of New York–based designer Karim Rashid from early career to present. Selections include experimental drawings, computer-rendered artistic explorations, and architectural illustrations that were produced for client projects.

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