The Product Development Challenge: Competing Through Speed, Quality, and Creativity (A Harvard Business Review Book)
How do top product development companies gain competitive advantage? They bring rapidly evolving technologies to increasingly fragmented markets using the talents within the organization and those of suppliers, distributors, and customers. In this collection of articles and interviews from the Harvard Business Review, authorities describe successful practices and provide frameworks for managing the technologies, processes, innovations, and R&D efforts that lead to superior product development projects. A Harvard Business Review Book. "An excellent overview and introduction.... Read the book cover to cover as a road map to more in-depth investigation or 'cherry-pick' it by topic. Either way, it adds up to a fine reference on product development."—Quality Digest
This book is available for purchase.