Materials & Processes

Touchy Feely

Seemingly mundane, everyday micro-interactions can be rich with emotion. Touchy/Feely is a tool for uncovering the richness of these micro-moments to build and apply empathy during the design process. A Touchy is an interaction. A Feely is an emotional response to the interaction. It can be something you say out loud, something you say to yourself, something commonly said, specific memories or associations, a physiological reaction, or some other emotional descriptor. Some Feelies are personal because we bring our own references and memories to interactions.

Designer's Guide to Color 5

With over 500,000 copies sold in this popular series, the Designer's Guide to Color collection now boasts a fifth title. Using an abundance of color combinations and shapes, Designer's Guide to Color 5 contains extensive descriptions for creating colors that convey emotions or impressions, and acts as a guide for making up new ones. Each color combination includes a description of the density of colors, showing tint percentages for printing.

Designer's Guide to Color 4

The most important color reference book series on the market, this guide contains over one thousand color combinations, this time categorized by tone. Tones are first divided into four major groups, from bright and clear to deep and subdued; these groups are then further divided, gradation by gradation, within the limits of printability. A veritable "dictionary of color," this compact guide provides an abundance of color schemes for tones in the same group as well as for those in different groups that go well together.

Designer's Guide to Color 3

The books that make up the Designer's Guide to Color series were created as professional tools for the graphic designer, but with more than 1,000 innovative color combinations presented in each volume, they are an invaluable reference to anyone making a decision about color. The most important color reference book series on the market, these indispensable volumes allow you to preview a wide range of color combinations and make that important color choice with confidence.

 

Designer's Guide to Color 2

Designer's Guide to Color 2 is an invitation to look at color in new ways, to perceive color differently and more acutely, to experiment and enjoy. The books that make up the Designer's Guide to Color series were created as professional tools for the graphic designer, but with more than 1,000 innovative color combinations presented in each volume, they are an invaluable reference to anyone making a decision about color.

Designer's Guide to Color 1

With over 1000 color combinations, this remarkable book assists with color choice in several important ways: it takes the guesswork out of putting colors together by showing in advance what they will look like; innovative color schemes provide new ideas; tint percentages for every color insure correct reproduction. This book is meant primarily as a professional tool for anyone associated with design or the design process.

The Designer's Toolkit - 1000 Colors: Thousands of Color Combinations

This indispensable resource is the first and only book to include thousands of ready-to-use color swatches and palettes in multiple file formats for both print and digital applications. This entry in the Designer's Toolkit series is a straightforward and accessible guide for both designers and non-designers, in a unique format combining ready-made design elements on CD with practical advice on real-world application. Organized by themes such as historical period or mood, this book-plus-CD package makes it easy to identify the best color combinations for every job.

Designer's Color Manual

The eye, the camera's lens, and the computer screen all treat color differently. This important addition to the designer's reference library helps resolve the differences among the numerous media that contemporary designers work with every day. Comprehensive in scope, it brings together key elements of color theory, practice, and application, addressing a wide range of issues specific to graphic design in both print and digital media.

On Vision and Colors / Color Sphere

During the first two decades of the nineteenth century, two of the most significant theoretical works on color since Leonardo da Vinci's Trattato della Pittura were written and published in Germany: Arthur Schopenhauer's On Vision and Colors and Philipp Otto Runge's Color Sphere. For Schopenhauer, vision iswholly subjective in nature and characterized by processes that cross over into the territory of philosophy. Runge's Color Sphere and essay "The Duality of Color" contained one of the first attempts to depict a comprehensive and harmonious color system in three dimensions.

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