Seemingly mundane, everyday micro-interactions can be rich with emotion. Touchy/Feely is a tool for uncovering the richness of these micro-moments to build and apply empathy during the design process. A Touchy is an interaction. A Feely is an emotional response to the interaction. It can be something you say out loud, something you say to yourself, something commonly said, specific memories or associations, a physiological reaction, or some other emotional descriptor. Some Feelies are personal because we bring our own references and memories to interactions.