Touchy Feely

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Touchy Feely

Joey Zeledón

Seemingly mundane, everyday micro-interactions can be rich with emotion. Touchy/Feely is a tool for uncovering the richness of these micro-moments to build and apply empathy during the design process. A Touchy is an interaction. A Feely is an emotional response to the interaction. It can be something you say out loud, something you say to yourself, something commonly said, specific memories or associations, a physiological reaction, or some other emotional descriptor. Some Feelies are personal because we bring our own references and memories to interactions. Some Feelies are more universal because we have shared experiences and cultural associations. By examining micro-interactions to better understand the emotional responses people have to them, Touchy/Feely helps us see patterns and connect the dots between interactions, feelings, and gestures to create good design for people.

This book is available directly from the author's website.