Design Thinking

Creative Priority: Putting Innovation to Work in Your Business

How does your company define creativity? Or does creativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity.

Creating Value by Design: Thoughts and Facts

I find this book to be one of the best recounts of product design methodology written for designers in a designer's language. It goes further than just presenting design theory. In Volume I, the thoughts and theory is presented and in Volume 2 the results of applying the theory are shown. This is not just a book that presents you with a dry theory. It basically tells you the how and the outcome of the design process in two beautifully designed volumes. —Victor Papanek


CAD Monkeys, Dinosaur Babies, and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation

The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives.

What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.

Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire

The world is quickly changing in ways we find hard to comprehend. Successful methods of dealing with problems have become outmoded. To be successful, you can't just be good. You also need to be creative. In "Creative Intelligence", innovation expert Bruce Nussbaum charts the making of a new literacy, "Creative Intelligence", or CQ. From corporate CEOs trying to parse the confusing matrix of global business to K-12 teachers attempting to reach bored kids in increasingly wired classrooms, creativity is viewed as the antidote to uncertainty and complexity.

By Design: Why There Are No Locks on the Bathroom Doors in the Hotel Louis XIV and Other Object Lessons

An inspiring resource for design students, professionals, or anyone else who could benefit from a fuller appreciation of the design process, By Design vividly shows how design affects our most significant human activities. A network of engrossing stories illuminate the process as it applies to architecture, industrial design, interior design, fashion design, graphic design, and the design of business and social situations. It is the perfect accompaniment to a broad area of foundation courses for designers-in-training.

Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality

"Ideas are easy. Implementation is hard. This book helps you with the hard part."
—Guy Kawasaki, author of Enchantment

According to productivity expert Scott Belsky, no one is born with the ability to drive creative projects to completion. Execution is a skill that must be developed by building your organizational habits and harnessing the support of your colleagues.