Design Thinking

A Fine Line: How Design Strategies Are Shaping the Future of Business

praise for a fine line

"A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective." —Guy Kawasaki, former chief evangelist, Apple and co-founder of

Do You Matter?: How Great Design Will Make People Love Your Company

“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.”

John Sculley  former CEO, Pepsi and Apple


“Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.” —Bill Burnett  Executive Director, Design Program, Stanford University


Design is How it Works: How the Smartest Companies Turn Products into Icons

"It's not just what it looks like and feels like. Design is how it works."—Steve Jobs

There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats. It's not easily measurable. To many, design is simply a crapshoot.

Creative Priority: Putting Innovation to Work in Your Business

How does your company define creativity? Or does creativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity.

Creating Value by Design: Thoughts and Facts

I find this book to be one of the best recounts of product design methodology written for designers in a designer's language. It goes further than just presenting design theory. In Volume I, the thoughts and theory is presented and in Volume 2 the results of applying the theory are shown. This is not just a book that presents you with a dry theory. It basically tells you the how and the outcome of the design process in two beautifully designed volumes. —Victor Papanek


CAD Monkeys, Dinosaur Babies, and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation

The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives.

What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.

Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire

The world is quickly changing in ways we find hard to comprehend. Successful methods of dealing with problems have become outmoded. To be successful, you can't just be good. You also need to be creative. In "Creative Intelligence", innovation expert Bruce Nussbaum charts the making of a new literacy, "Creative Intelligence", or CQ. From corporate CEOs trying to parse the confusing matrix of global business to K-12 teachers attempting to reach bored kids in increasingly wired classrooms, creativity is viewed as the antidote to uncertainty and complexity.