ROI: Return on Innovation

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ROI: Return on Innovation

Bill Dresselhaus

A guide for maximizing return on development investment by effectively facilitating innovation across the enterprise. For executives, entrepreneurs, marketers, managers, designers, and anyone else passionate about creating revolutionary products in the new millennium. Simple, practical innovation solutions applicable across the enterprise. Tools, Tactics & Talent for ground level execution. Highly visual, diagrammatic, and graphic presentation. Researched and authored by a thirty-year veteran designer/facilitator. Many case studies of innovative companies, people, and processes such as Nokia, ILM, Lexmark, IDEO, Nike, InFocus, BMW, and others.

 

This book is available for purchase.