Brutally Honest is chock full of advice, insights, best business practices, and actionable strategies as well as 20 compelling, real-world case studies from other creative professionals. Critical business challenges explored and addressed in this book include: positioning & specialization, marketing, case studies, new business development, strategies for qualifying new clients, pricing, retainers, proposals, contracts, organizational structures, staff management, client & project management, creative briefs, and industry trends.