Design Management

The Black Experience in Design

The Black Experience in Design spotlights teaching practices, research, stories, and conversations from a Black/African diasporic lens.

Protecting Designs in America

This book is a primer for designers and attorneys who represent them for protecting product designs from copying by competitors. Particularly for consumer products, designers spend a great effort into making otherwise purely functional items into works of art one enjoys having displayed in their kitchen, bathroom, office, shop, and elsewhere. Yet unscrupulous competitors can copy or mimic the designs often with impunity.

Brutally Honest

Brutally Honest is chock full of advice, insights, best business practices, and actionable strategies as well as 20 compelling, real-world case studies from other creative professionals. Critical business challenges explored and addressed in this book include: positioning & specialization, marketing, case studies, new business development, strategies for qualifying new clients, pricing, retainers, proposals, contracts, organizational structures, staff management, client & project management, creative briefs, and industry trends.

Designing for Social Change: Strategies for Community-Based Graphic Design

Some call it design for the greater good. Others call it social design. Whatever you call it, it's clear that an altruistic impulse is on the rise in the design community. The latest addition to our Design Briefs series, Designing for Social Change, is a compact, hands-on primer for graphic designers who want to use their unique problem-solving skills to help others. Author Andrew Shea presents ten proven strategies for working effectively with community organizations. These strategies can frame the design challenge and create a checklist to keep a project on track.

101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource.

The Lovemarks Effect: Winning in the Consumer Revolution

A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win.

Product Design and Corporate Strategy: Managing the Connection for Competitive Advantage

Product design is increasingly crucial to success in the international marketplace. This illustrated work offers managers analyses and practical advice to help their companies manage the design process and integrate it into corporate strategy. In addition, it presents a look at the inner workings of two companies: Herman Miller, Inc and NV Philips. Robert Blaich held high-level design positions at both of these companies. Here, he discusses how they successfully manage the design function for impressive results.

Pages