Books By IDSA Members

Rethinking Sitting

A Scandinavian furniture designer offers insight into his thinking about sitting and explains the philosophy that informs his pioneering chairs.

A Fine Line: How Design Strategies Are Shaping the Future of Business

praise for a fine line

"A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective." —Guy Kawasaki, former chief evangelist, Apple and co-founder of

Do You Matter?: How Great Design Will Make People Love Your Company

“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.”

John Sculley  former CEO, Pepsi and Apple


“Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.” —Bill Burnett  Executive Director, Design Program, Stanford University


Creating Value by Design: Thoughts and Facts

I find this book to be one of the best recounts of product design methodology written for designers in a designer's language. It goes further than just presenting design theory. In Volume I, the thoughts and theory is presented and in Volume 2 the results of applying the theory are shown. This is not just a book that presents you with a dry theory. It basically tells you the how and the outcome of the design process in two beautifully designed volumes. —Victor Papanek


Design for the Real World: Human Ecology and Social Change

This is a completely revised second edition of Design for the Real World, which has since its first appearance twenty years ago, become a classic. Translated into twenty-three languages, it is one of the world's most widely read books on design. In this revised edition, Victor Papanek examines the attempts by designers to combat the tawdry, the unsafe, the frivolous, the useless product, once again providing a blueprint for sensible, responsible design in this world, which is deficient in resources and energy.


Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.


Karim Rashid, IDSA is redesigning the world we live in one design at a time—or, perhaps more accurately, thousands of objects at a time. As one of the most prolific designers of his generation, Rashid is largely credited with bringing design to the masses. His bestselling 'Oh Chair' and 'Garbo' rubbish bin brought the supple curves and bright colours of high design into millions of living rooms and offices around the world.

ROI: Return on Innovation

A guide for maximizing return on development investment by effectively facilitating innovation across the enterprise. For executives, entrepreneurs, marketers, managers, designers, and anyone else passionate about creating revolutionary products in the new millennium. Simple, practical innovation solutions applicable across the enterprise. Tools, Tactics & Talent for ground level execution. Highly visual, diagrammatic, and graphic presentation. Researched and authored by a thirty-year veteran designer/facilitator.

Design Secrets: Products: 50 Real-Life Projects Uncovered

Each project includes complete text describing the designer's insights and inspirations, as well as the evolution of the project illustrated. Working drawings, sketches, process books, computer visuals, storyboards and colour photographs show the story behind the design.


The Design of Things to Come: How Ordinary People Create Extraordinary Products

The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations.