Books By IDSA Members

Expert Design Witness 101

Since the Apple/Samsung litigation over the design of smartphones and tablets, the value of ornamental design patents has exploded within the intellectual property community primarily because of the unprecedented amount of money that changed hands for infringing Apple's design patents.

As I testified in that case, other industrial designers have since asked me what does an industrial designer actually do during design patent litigation and how does one become an expert design witness.

Superhuman by Design: Keys to Unlocking Your Creativity for Life-Changing Results

Available on December 11, 2020

"Superhuman by Design" talks about the creative core and how it's foundational to a superhuman life.

The superhuman life is all about living to your fullest potential, about doing more and being more — not simply for success, though that will come too, but in order to make life better for those around you. In order to make a difference in the world.

The creative core provides the fuel for living a superhuman life.

Contextual Inquiry for Medical Device Design


Contextual Inquiry for Medical Device Design helps users understand the everyday use of medical devices and the way their usage supports the development of better products and increased market acceptance.

The text explains the concept of contextual inquiry using real-life examples to illustrate its application. Case studies provide a frame of reference on how contextual inquiry is successfully used during product design, ultimately producing safer, improved medical devices.

The Future of Design


How can today's designers better engage with new and emerging technologies to take advantage of the opportunities these technologies can bring?


Using a wealth of examples from across multiple industries and countries, design expert Lorraine Justice fully explores the factors that will determine your success and provides a unique framework for navigating the industry into the future.

Protecting Designs in America

This book is a primer for designers and attorneys who represent them for protecting product designs from copying by competitors. Particularly for consumer products, designers spend a great effort into making otherwise purely functional items into works of art one enjoys having displayed in their kitchen, bathroom, office, shop, and elsewhere. Yet unscrupulous competitors can copy or mimic the designs often with impunity.

Analog Dreams

Analog Dreams is a compilation of eye-popping design sketches by IDEA 2018 juror Michael DiTullo. For more than two decades, DiTullo has been designing iconic products and experiences for some of the largest brands in the world including Nike, Google and Honda. Analog Dreams features more than 120 pages of dynamic, behind-the-scenes sketches from a decade+ of DiTullo's professional work as an industrial designer. Also included are some of his thoughts on how to improve your rapid visualization skills and what it takes to be fluent in visual language.

Get Ten Eagles

Get Ten Eagles is an anecdotal, serendipitous, pedagological history of industrial design with a special emphasis on assignments given and on the students, teachers and designers imbued with an aura of creativity and passion to solve them.

Design Creativity & Culture

Design, Creativity & Culture: An Orientation to Design is an accessible reader on the subject of design, culture and the creative processes active in society today.