Bobby Garfield

Bobby Garfield
Senior Human Factors Specialist
Radius Innovation and Development

Bobby Garfield is a senior human factors specialist at Radius, a global innovation and development consultancy with integrated manufacturing experience and capabilities. 

Garfield is well practiced in hand tool development, user interface (UI) and product design—and in the application of the usability engineering process. In addition to his background in medical product development, he has worked on consumer projects ranging from children’s construction toys to iOS applications. 

Garfield earned a master’s degree in design and bachelor’s degree in industrial design from the University of Cincinnati and an MBA from Fitchburg State University in Massachusetts.

Better Together: Advancing the Design Process by Mixing Augmented Reality and Physical Prototypes

Blurring the line between the physical and digital environment, augmented reality (AR) is a new frontier for industrial design. Its integration into the product development process continues the tradition of advancing ID in parallel with technology.

By selectively mixing AR and physical prototypes, development teams can leverage the benefits of both and overcome the limitations that arise when they are used independently. Through case studies and simulated examples, Bobby Garfield and Alex Dupont of Radius will share insights on how AR can be integrated seamlessly with traditional processes. They’ll focus on pairing “off the shelf” AR hardware (i.e., Microsoft HoloLens) and traditional ID and human factors principles and techniques.

IDSA Medical Conference 2018 chair Bryce Rutter discusses speaker Bobby Garfield.