Our client base has shifted–lately design consultants are fielding more requests from entrepreneurs and startups interested in developing new products. This genre of client often requires designers to take on the dual role of designer/strategist or designer/advisor.
Bresslergroup’s Director of Engineering and seasoned entrepreneur, JD Albert, explains how he grounds startup clients in reality in order to better safeguard their chances of success. Yes, these days it’s easy for anyone to build anything they can imagine–but do they really need to? Albert outlines five ways designers can help startups streamline their product development vision for success.